How to Confidently Price Your Artwork Without Overwhelm

Savvy Painter Podcast with Antrese Wood

Antrese Wood

Artinterviews, Fineart, Pleinair, Cityscapes, Arts, Painting, Antrese, Self-improvement, Education, Interviews, Oilpainting, Artmarketing, Culture, Landscapepainting, Art, Artistinterviews, Businessofart, Howtosellart, Visual Arts

4.8 • 891 Ratings

🗓️ 3 October 2024

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

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Summary

Pricing your artwork can be tricky, but it doesn’t have to feel overwhelming. In this episode, I’m breaking down common pricing methods like cost-based and market-based approaches, helping you figure out what works best for you. Whether you’re just starting or more experienced, you’ll walk away with a clearer idea of how to confidently set prices for your work.

This isn't just about the numbers; it's about connecting to the value of your art and feeling good about your decisions. I’ll guide you through overcoming the common doubts and discomfort around pricing, so you can develop a strategy that supports your creative practice.

In this episode of The Savvy Painter Podcast, I explore detailed insights into size-based pricing, market comparisons, and more. I also cover key considerations like gallery markups and international sales, plus offer a free pricing spreadsheet to help you get started. By the end, you'll feel empowered to set prices that truly reflect the value of your work.

02:40 - The most common question I get from artists: How to price your work?

03:25 - Cost-based pricing: A logical but sometimes tricky method

05:25 - Size-based pricing: A simple, structured approach with a few caveats

06:55 - Market-based pricing: Comparing yourself to other artists in your field

10:00 - Emotional pricing and perceived value: When and how to use it

11:40 - Addition-based pricing for limited edition prints

14:20 - Adjusting pricing for international markets and gallery settings

17:20 - Allowing a gallery or online platform to set the price

21:15 - Next steps to choosing the right pricing method for you right now

24:00 - The best pricing method for artists

Mentioned in How to Confidently Price Your Artwork Without Overwhelm

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Transcript

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0:00.0	Hey, it's Antries, and welcome to another episode of the Savvy Painter Podcast.
0:08.0	I'm your host, Antries Wood, and I started this podcast back in 2014 because I knew I could help inspire, connect, and
0:14.7	give you practical, tactical ways of thinking so that you can create a meaningful
0:19.5	art practice that fulfills and supports you.
0:24.1	Kind of feels like a million years ago,
0:25.8	but I had just moved to Argentina
0:28.9	when I started this podcast.
0:31.0	And so I did this huge painting project called The Portrait of Argentina where I went to all 23 provinces of Argentina and painted my way across.
0:40.0	And then after I wrapped up that project, I started feeling really, really antsy because I knew I had to start something else.
0:47.0	It's just how my brain works.
0:49.0	Pretty sure that came from all the years that I worked at Disney, Art Directing Video Games games because I was just so used to having these massive year-long or multi-year projects.
0:58.0	And so I was just itching. Anyway, that's kind of how the podcast started and what happened was I was really used to being part of a big artist community.
1:09.0	I had lived in Los Angeles and I had always been around other artists, so this was the first time when I moved to Argentina that I was kind of on my own and didn't have a community of artists to support me.
1:25.0	So I decided to create my own.
1:27.7	Genuinely, I had no idea what I was getting myself into
1:30.4	or where it would lead me, but here I am.
1:32.6	Podcast is still going strong
1:34.6	and I cannot imagine my life without this community.
1:39.3	During all this time, I have spoken with hundreds and hundreds probably thousands of artists and the
1:46.4	question that I get asked over and over and over again is how should I price my work?
1:51.1	How do I know if my pricing is right? Well in this
1:53.4	episode we are going to go through the most common ways that artists price their
	...

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