I'm Elizabeth Hotson and in today's Business Daily, I'll be looking at the do's and don'ts

of communicating across cultures.

Eventually, Walmart pulled out of Germany with a big financial loss because they weren't able to adapt

their cultural practices that have worked well in the States to Germany.

And so I think it really is the case that

companies really need to be aware of sometimes very subtle differences. Throw workplace status

and hierarchy into the mix and there's a potential recipe for misunderstanding, resentment and a

disintegration of trust. What we tend to find is that culture gets in the way of high performance.

So you'll find that the leadership in the US and in the UK and India are actually seeing the same

things, but from different perspectives. This is Business Daily from the BBC.

Language and communication are a minefield

with infinite possibilities to get it wrong.

You say either and I say neither, I say neither, I say neither, either or neither or neither.

It's called the whole thing of all.

Nizir Al-Garney is the Europe, Middle East and Africa director of the software tool workplace from Facebook.

His team's research has overwhelmingly shown that staff

lower down the food chain want their bosses to communicate better. And this was especially true in the

pandemic. The pandemic has having an effect. It's creating a demand for leaders to be a lot more

empathetic and that's an opportunity now for leaders to be showing their

vulnerability one third of these people that were actually surveyed weren't happy with what they were

getting in return from the leaders in terms of they felt that their leaders were a bit cold and

impersonal they lacked a bit of empathy to their personal lives, and they actually avoided some of those

...