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Marketing School - Digital Marketing and Online Marketing Tips

How to Come Up with Unlimited Content Ideas #2337

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 12 January 2023

⏱️ 5 minutes

🧾️ Download transcript

Summary

In episode #2337, Neil and Eric talk about coming up with unlimited content ideas. We hear about a plethora of old and new tools to guide content generation, with Neil and Eric’s observations and first-hand experience in mind. Don’t miss today’s episode!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: how to come up with unlimited content ideas. [00:25] Tools you can use to see what your competitors are creating and what is popular. [00:58] Leveraging AI tools to generate more and more ideas. [01:22] The importance of bearing in mind that a lot of AI tools create duplicate content. [01:32] Using exploding topics, Google trends, and the internal search feature to guide content. [01:52] How Neil and Eric capitalize on analytics to generate new content. [02:06] Why SEO performance marketing content tends to perform best for them. [02:16] How the news can guide your content decisions.  [03:08] Why generating ideas is not the big thing that marketers mess up on. [03:17] Following through and updating your content so that your rankings don’t slip. [03:26] An invitation to join us in Miami on February 12 for Leveling Up Founders. [03:40] That’s it for today! Don’t forget to rate, review and subscribe! [03:47] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Leveling Up Founders Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Welcome to Marketing School, the only podcast that provides daily top-level marketing tips

0:06.4

and strategies from entrepreneurs that practice what they preach and live what they teach.

0:11.7

Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric

0:16.8

Sue.

0:18.1

We got a special message from our sponsor.

0:22.8

If you want to rank higher on Google, you've got to look at your paid speed time.

0:27.3

And fast your website loads the better off you are.

0:30.1

With Google's Corvital update, that makes it super, super important to optimize your

0:34.1

site for low time.

0:36.3

And one easy way to do it is use the host that Eric and I use, DreamHouse.

0:40.8

So just go to DreamHouse or Google it, find it, check it out, and it's a great way to improve

0:46.3

your low time.

0:47.3

Today, we're going to talk about how to come up with unlimited content ideas.

0:54.2

So there's a lot of tools out there.

0:56.0

You can end up using SEMrush, Atrefs, to see what your competitors are creating out

1:01.6

there and what's popular.

1:03.0

Uber Suggest has a top pages feature where you can put in any competitor URL and it shows

1:07.2

you what's popular based on SEO traffic, social shares, and backlink count.

1:12.4

And so the public has one where it pulls from Google Suggest and breaks down what people

1:15.6

are typing so in essence, what's starting to trend or what's trending.

1:19.0

And you can create content around all those keywords.

1:21.9

But there's a lot of tools that can end up helping you out with that.

...

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