How to Combat Your Declining Social Media Traffic| Ep. #982

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 9 April 2019

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #982, we discuss how you can combat your declining social media traffic. Tune in to hear what you can do to fight the decline. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Combat Your Declining Social Media Traffic [00:50] Even traffic on Neil’s LinkedIn video posts has declined. [01:15] Now, Neil is seeing his reach decline to less than 20,000. [01:40] Instagram Live is new, so they are boosting those posts. [02:05] Eric thinks you should try the omni-channel approach to avoid the decline. [02:25] Neil agrees that you need to leverage the newest channels to boost your reach. [02:45] You need to scrub those who don’t engage from your email lists. [03:10] Spend money on paid ads in order to target the right people. [04:20] Social media is a numbers game. [04:30] It’s also important to know what your audience cares about. [04:50] If people aren’t engaging, it’s probably because they don’t like your content. [05:15] Think about social media content as a form of testing. [05:25] Test out different types of content and see what works. [05:55] Grant Cardone is good at slicing up the content they have and repurposing it. [06;18] When repurposing content, post natively to the channel. [06:50] Don’t just assume marketing guys on social media are sleazy. Rather, you should learn from them. [07:11] That’s it for today! [07:40] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your load time.
0:51.3	Welcome to another episode of marketing school.
0:55.0	I'm Erittu.
0:56.0	And I'm Neil Pto.
0:57.0	And today we are coming remotely again
0:59.0	to tell you to talk about how to combat
1:02.0	your declining social media traffic.
1:04.6	So this has happened, same trends over and over and over,
1:08.4	Twitter engagement starts to go down,
1:10.0	which means you get less traffic.
1:11.2	Same thing with Facebook too, I mean, Neil, you have a million plus followers on Facebook, right?
1:15.3	What has happened over the years?
	...

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