How to Co-Create Your Next Offer with Your Community - 587

Build Your Tribe | Grow Your Business with Social Media

Brock Johnson

Business, Marketing

4.9 • 2.7K Ratings

🗓️ 24 May 2022

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

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Summary

Chalene feels there are two really important parts when it comes to marketing: 1) build anticipation and 2) make your audience feel like they're co-creators. In this Quick Tip Tuesday, Chalene explains why so many new entrepreneurs think they need to create something perfect before offering it to their customers or audience. She'll also share past mistakes with her own products and tips to help you take the perfectionism out of creating your next offer/product — while still involving your customers (and building excitement) along the way. Download the Patreon App and Join The Chalene Show at patreon.com/TheChaleneShow Check out InstaClubHub!! The ONLY All-In-One Instagram Resource Community Designed To...Grow Your Following and Reach More Customers on Instagram™(All in Just Five Minutes a Day!) InstaClubHub.com Join our NEW, awesome PodSquad on Facebook here! Subscribe to The Chalene Show!!! Links you may want to check out: Check out MarketingImpactAcademy.com Leave Chalene or Brock a message or ask them a question at (619) 500-4819 Not sure what your thing is? Go to Chalene.com/MyThing Learn more about Kajabi Leave Chalene a Voicemail review or question for a chance to win a gift HERE Connect with us on your fav social platform: Chalene: Instagram: www.Instagram.com/ChaleneJohnson Facebook: www.Facebook.com/Chalene TikTok: @chaleneOfficial Twitter: www.Twitter.com/ChaleneJohnson Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson Be sure to follow Brock on his travel adventures @tayandbrock Stop dieting & start living: PhaseItUp.com Sign Up For MY WEEKLY NEWSLETTER and you'll get FREE tips on how to live a ridiculously amazing fun-filled life! Be sure you are subscribed to this podcast to automatically receive your episodes!!! Get episode show notes here: www.chalenejohnson.com/podcast Hey! Send me a DM & tell me what you think about the show! (Use the Hashtag) #BuildYourTribe so I know you're a homie! XOXO Chalene

Transcript

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0:00.0	Hey there, thanks so much for tuning into this edition of Build Your Tribe.
0:03.7	It is a quick tip Tuesday and I promise you this one is important and brief.
0:11.3	Let's get to it.
0:12.3	When it comes to marketing, one of the most important things that you can do is build
0:19.4	anticipation.
0:20.4	That's number one.
0:21.4	And number two is to make your audience, your avatars, your lifers feel like they are
0:27.9	a part of the process.
0:29.5	Where your co-creator, newer entrepreneurs tend to believe that they are supposed to
0:37.7	create and perfect and just get like all the kinks worked out before they start to tell
0:43.1	their audience about this thing that they want to share with them.
0:47.4	Now there's a variety of reasons why we do this.
0:50.2	Number one, we're afraid that we're going to get around.
0:53.4	We're afraid that people are going to judge us so we want to have the colors right, the
0:57.7	logo right.
0:58.8	The price right, everything perfect so that when we ta-da reveal it to our ideal customers,
1:07.3	there's nothing they're going to criticize.
1:09.5	So it's our fear of failure, our fear of criticism, our perfectionism that causes us to create
1:16.7	things sometimes behind closed doors like secretively and not just create them but like perfect
1:22.6	them and work on them and tweak them and improve them and we don't even know if people
1:27.5	want them.
1:29.6	Another reason why we often, or I will hear entrepreneurs doing this is because they fear
	...

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