How to Clearly Communicate What You Do So People Actually Hire You

Earn Your Happy

Lori Harder

Entrepreneurship, Business

4.8 • 2.8K Ratings

🗓️ 7 April 2026

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Do people actually understand what you do, or are you losing opportunities because your message isn’t clear? In this episode, Chris and I break down why high level entrepreneurs struggle to communicate their value and how it’s quietly costing them clients, referrals, and growth. We share what we saw inside our Elite Mastermind with 7 and 8-figure business owners, and the 2 biggest gaps holding them back. We also give you a simple fill-in-the-blank formula that can instantly upgrade how you talk about your business. Get ready to simplify your message and own your expertise. Check out our Sponsors: Granola - Granola is an AI-powered notepad built for the way real people actually meet. Get three months free at http://granola.ai/earn. Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at http://Shopify.com/happy Indeed - Spend less time searching, and more time actually interviewing candidates who check all your boxes. Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy. Rella - Rella is a project management platform built specifically for social media managers and teams. Go to http://getrella.com and use code EARN for 10% off your first three months or annual plan. HIGHLIGHTS Why unclear messaging is costing you opportunities. The “clear, not cute” rule that makes you easier to refer and hire. Why high earners still struggle to explain what they do. The decision that separates people who get chosen from those who don’t Lessons from Mel Robbins and Vivian Tu on the power of repetitive branding. The sentence that can instantly clarify your business. What happens when you don’t position yourself as the expert. RESOURCES Apply for the Elite Entrepreneur Mastermind HERE! Get on the waitlist for Mentor Collective Mastermind HERE! Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com FOLLOW Follow me: @loriharder Follow Chris: @chriswharder Follow glōci: @getgloci

Transcript

Click on a timestamp to play from that location

0:00.0	This podcast is sponsored by Granola. Granola is an AI powered notebook built for the way real people
0:06.9	actually meet. You can try it totally free for three months. Just head to granola.aI forward slash earn.
0:13.0	Shopify. Try the e-commerce platform I trust for Glosi. Sign up for your $1 per month trial period
0:18.0	at Shopify.com forward slash happy. Indeed, need to hire. This is a job
0:22.8	for Indeed sponsored jobs. Just go to Indeed.com slash podcast right now and support our show by saying
0:28.7	you heard about Indeed on Earn Your Happy. Rella, go to getrella.com and start your 14-day free trial.
0:35.8	Use code earn for 10% off.
0:37.8	Your first three months and see why social media teams are ditching the tool chaos.
0:42.7	The difference between somebody who's going to make it and somebody who's not is the
0:46.6	decision literally to say, I belong in every room that I'm in, I belong in this room, I am the
0:54.0	expert in this thing, and you have to just keep saying
0:56.8	it over and over to yourself. Because it's not like you wake up one day and you're like, oh,
1:01.6	I think I'm the master. I think I'm the expert. It's like you have to start saying it. And then
1:06.7	you rise to vacation.
1:14.9	And we're back.
1:16.9	With another episode of He Said, She Said.
1:17.6	We're not just back.
1:22.9	We're back after performing our elite entrepreneur mastermind all last week.
1:24.4	And you guys, it was fantastic.
1:25.4	Now, we took a big risk.
1:29.1	We totally changed the format from what it's been the past nine years. And we still blended the whole group of 30 business owners, but we also split them up
1:36.9	into cohort A, so 15 businesses and cohort B 15 businesses, and added basically a whole other day
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Lori Harder, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Lori Harder and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.