How to Choose Your Speaking Business Model
The Speaker Lab Podcast
The Speaker Lab
4.8 • 575 Ratings
🗓️ 28 July 2016
⏱️ 16 minutes
🧾️ Download transcript
Summary
When you started speaking did you give much consideration into how it would serve your business? If you didn't, you are not alone! Often, people begin speaking without thinking about how it will fit into their business model.
Whether your career is successfully underway or you'll still getting started, you should give some thought as to why you want to speak.
You should also ponder how it fits into your overall business, both brand and long-term goals, as well as what type of speaking engagements you enjoy most.
On episode 84 of The Speaker Lab, you'll hear why these three questions are important to answer. You'll also hear what the four revenue models for speakers are and you can decide for yourself which fits you best. Tune in for all of that and more on today's show!
THE FINER DETAILS OF THIS SHOW:
- What are the 4 revenue models for speakers?
- How can you speak less, and charge more?
- The two most common reasons people want to speak.
- What other revenue sources can you tie to your speaking engagements?
- What is the biggest downside to speaking?
- Why it's important to diversify your income sources.
- How my speaking business model has changed and evolved over time.
- And so much more!
EPISODE RESOURCES
- Episode 3 of The Speaker Lab
- Ready to reach out to decision-makers? Join our free speaker workshop
- Get Free Speaker Resources
- Book a Call with The Speaker Lab
- Calculate Your Speaking Fee
- Join The Speaker Lab Community on Facebook
- Subscribe on Apple Podcasts
- Subscribe on Spotify
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Transcript
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| 0:00.0 | Hey, friend, are you looking for ways to book more paid speaking gigs? |
| 0:03.7 | Well, of course you are. |
| 0:04.4 | Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website. |
| 0:27.2 | This training is free. |
| 0:28.1 | It's live and we offered a few times a week so you can find a time that works best for you. |
| 0:32.5 | All you got to do is head over to thespeakerlab.com slash get booked. |
| 0:36.3 | That's all one word. |
| 0:37.2 | Thespeakelab.com slash get booked. That's all one word, the speakerlap.com slash get booked |
| 0:39.3 | and register right now. We look forward to seeing you on the live training. |
| 0:50.9 | What is that, my friend, Grant Baldwin here. Welcome back to the speaker lab podcast. Good to have you here with us today. Today we're going to be talking all about the different business models of speaking. There's a lot of different options and how you can build your business, what your speaking business should look like and how you can grow it, how it affects other parts of your business. So we're going to get into all those different options and scenarios today. I think you're really going to dig it. I think it's going to definitely be something |
| 1:13.5 | that's worth thinking about and considering whether you're brand new, you're just getting started or whether you've been doing this for a little while. You're trying to figure out how to scale up and grow your speaking business and just trying to figure out how does speaking fit into what it is that you're doing. So we're going to be talking all about that today here in episode 84. |
| 1:28.7 | Now, before we get into it, let me quickly remind you that, again, on a regular basis, |
| 1:32.7 | you've heard me talk about this before, but we do a free online training that you can register |
| 1:38.1 | for. It's a free webinar. Lots of different times that you can check out, whether they're going to be |
| 1:42.0 | flexible with your schedule. So you can go to free speakerworkshop.com. Again, that is free speakerworkshop.com. Definitely check that out. We'd love to have you come hang out with us sometime. Totally free, totally online. You don't have to go anywhere. Stay home in the comfort of your jammy jams. That's all right. I can't see you. So don't worry. All right. Yeah, enough about that. Let's get |
| 2:01.1 | into it. Here's today's training all about the different business models of speaking. |
| 2:09.0 | All right, boys and girls. Well, today we're going to be talking all about the different |
| 2:12.3 | business models of speaking. I think a lot of people go into speaking without really thinking |
| 2:17.2 | through how speaking should |
| 2:19.1 | or could fit into their business and ultimately into their life. And oftentimes I think we just think |
| 2:23.3 | that, okay, I just want to speak. And that's about as far as we've thought it through or I've done a |
| 2:27.7 | speaking gig before. Like, that was fun. I want to do more of that without ever taking the time to |
... |
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