How to choose clothes for longevity, not the landfill | Diarra Bousso

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4.1 • 11.9K Ratings

🗓️ 21 March 2024

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

Buying cheap clothing online can be satisfying, but it comes with not-so-hidden environmental costs. When designer Diarra Bousso was growing up in Senegal, her family bought and created new outfits for longevity rather than on impulse — an intention she carries forth in her fashion tech brand. Outlining three sustainable principles, including crowdsourcing designs and limiting excess inventory, Bousso shows it's possible to decrease waste while increasing profit — and shares how to apply this wisdom across the fashion industry.

Transcript

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0:00.0	Ted Audio Collective.
0:02.0	Audio Collective.
0:04.0	You're listening to Ted Talks Daily.
0:10.0	I'm your host, Elise Hugh.
0:13.2	Diera Buso is a fashion designer who's tackling the giant clothing waste problem across the globe.
0:19.8	In her 2023 talk from Ted at BCG, she offers ways businesses can chart a path toward a more sustainable
0:26.6	fashion future while still meeting customer demands after the break. Like TED Talks, you should check out the TED Radio Hour with NPR.
0:38.0	Stay tuned after this talk to hear a sneak peek of this week's episode.
0:42.0	It's an online show. to hear a sneak peek of this week's episode.
0:47.0	Isn't online shopping just amazing? I think we've truly mastered the art of retail therapy
0:50.0	without ever living the house.
0:52.0	I mean, who needs a single carefully selected jacket
0:57.0	when you can order a jacket collection,
0:59.0	pay zero shipping fees, try it all at home, and return the ones you don't like.
1:05.0	And let's not forget, the trail of unboxing an outfit that costs it less than your lunch.
1:12.0	So great, right?
1:14.1	Well, there's a hidden cost to this level of convenience,
1:18.2	and Mother Earth is not so proud.
1:21.4	In a little time it took me to introduce this topic, 40 garbage trucks
1:26.0	full of clothes went to a landfill. By the end of today, that number will be 86,000.
1:34.1	That's one garbage truck every second.
1:38.2	And this is because fashion is one of the most polluting industries
	...

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