You think the attention's going away from the screen,

you should see what's happening with the mailbox.

Now you have to be good at it. You know, when you're the only restaurant in town, when you have 15 restaurants, you just have to be a better restaurant, but people are still eating. So you just have more competition now. Then there's also platforms. A lot of jewelers don't realize how much they could be selling on LinkedIn because they think it's B2B, but the problem is everyone that's in there is also a C.

This is the Gary Vee Audio Experience. Before you go to the podcast, I've got a big announcement. I know several years ago, a lot of you bought 12 books of 12 and a half to get the NFT, the book games NFT. I also know that a lot of people have dropped off

on their journey with VFriends, which is a massive mistake.

Because what we're doing on Burn Island

and what we're doing on base with book games is remarkable.

So you need to go to VEEFriends, VFriends.com

slash old books.

Go to VFriends.com slash old books. Go to vfriends.com slash old books with an S.

You will go to that landing page and we will help you explain

if you are trying to figure out where your NFTs are,

how to bring them over to the website,

and how to start activating them so that you can start using them

for all the incredible exchanges

and draws and raffles and experiences that we're doing for people that actually own the book

games. So please go to vfriends.com slash old books where you can start your journey on reactivating

your book games journey. When I think about social media, I'm far less emotional about it, I think, than the rest of the world.

I think it's a heavy term for a lot of people.

People are very passionate about it, whether pro or a con.

To me, it just really represents the current state

of where consumers' attention is.

...