How to capitalise on Black Friday & Cyber Monday | Global E-Commerce Experts - E-Commerce Corner

E-Commerce Expander Secrets

Andy Hooper

Business

5 • 9 Ratings

🗓️ 19 November 2020

⏱️ 3 minutes

🔗️ Recording | iTunes | RSS

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Summary

In today's E-Commerce Content Corner we thought it would be a good time to discuss the big sales event of next week - Black Friday and Cyber Monday!

Next Friday the 27th of November is Black Friday followed by Cyber Monday on the 30th. There will be a huge spike in sales over this whole weekend period where sales are expected to be as much as 4x their usual amount.

While typically Black Friday is considered the physical retail store version and Cyber Monday it's online equivalent. With UK and EU lockdowns currently it's likely to see much of these sales taking place online. So you have a great opportunity here to really drive sales especially in the leadup to Christmas where you want to have your products ranking as highly as possible.

However, you have to also be careful you don't sell too much over this period to leave yourself vulnerable when the holiday sales hit in a few weeks and you run out of stock too soon.

Check it out as Andy discusses how to best capitalise from this key selling date...

#ecommerce #contentcorner #blackfriday #cybermonday #amazonfbaseller #amazonsellers #amazonfbaexpert #amazonfbacoaching

Transcript

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0:00.0	Good afternoon and welcome to another content corner. Thank you very much for joining me.
0:04.7	My name's Andy from Global Ecommerce Experts and we're here to successfully expand e-commerce
0:09.6	sellers into the EU. And today what we want to talk about is one of the key selling dates for e-commerce
0:15.2	sellers. Yeah, we've talked about it probably for the last few months, but the date is getting critical.
0:21.7	You next Friday, Friday the 27th of November is Black Friday here in the UK.
0:27.8	It's the day where there's a huge spike in sales, both online and in retailers traditionally.
0:35.2	Now, what I say retailers traditionally,
0:37.9	and the reason I say that is that because of the pandemic,
0:41.8	here in the UK, Black Friday is pretty much going to be an online event only.
0:46.2	There are some businesses that are still open.
0:50.1	There are some offices.
0:52.1	There are some distributions. There are some distributions.
0:54.7	There's curries.
0:55.3	They're sort of like computer specialists.
0:58.5	They're still open.
0:59.5	Yeah, there are still some shops that are open.
1:03.4	But not all.
1:06.3	That means there's a massive opportunity for you as an e-commerce seller.
1:10.6	There's a massive opportunity from Black Friday through e-commerce seller. There's a massive opportunity
1:11.7	from Black Friday through to Cyber Monday, so on 27th November, 28th, 29th and 30th of that date period
1:18.3	for you to be able to capitalize on you and your sales. Now, what we talked about several months
1:24.3	ago is about building sales velocity leading to these dates because
	...

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