How to Calculate Your Rates as an Influencer | S1 E12

Full-Time Influencer Podcast

Tina Lee

Education, Business, Entrepreneurship, Marketing, How To

5 • 673 Ratings

🗓️ 6 September 2021

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Struggling to calculate your rates as an influencer? There’s so much gatekeeping and secrecy in this industry, and there’s not much information out there for new creators looking for insights on how to price their work. Too often I see creators being taken advantage of, so today we’re covering everything that you should consider when pricing yourself!

Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@ofleatherandlace) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living!

CHECK OUT THE SHOW NOTES FOR THIS EPISODE: https://www.fulltimeinfluencer.co/blog/episode-12

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Timestamps:

(1:52) - Encouragement to price yourself properly and charge what you're worth.

(5:11) - The standard rate on Instagram is 1% of your following.

(10:51) - Using the 1% method to calculate rates has drawbacks.

(17:17) - Understanding reach and CPM is important.

(21:49) - Trust built with audience is what makes influencer marketing so powerful.

(27:35) - A reasonable range for influencer rates is $20 to $50.

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Transcript

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0:00.0	The most recent campaign I did with this particular brand was actually close to $8,000 for a post.
0:07.2	From $200 for five posts to $8,000 for one post, I mean, I came a pretty long way since then.
0:16.4	And I believe that you will go very far as well.
0:27.7	Welcome to the full-time influencer podcast.
0:31.9	I'm your host, Tina Lee, and I'll be sharing industry knowledge and social media tips through weekly interviews with established creators and Q&A sessions.
0:35.8	Our goal is to help you decode social media, become a full-time
0:39.0	influencer, and do what you love for a living. Let's dive in.
0:46.5	Hello creators, welcome back to the full-time influencer podcast. As we have mentioned in the
0:51.8	last episode, there are so many different ways for creators to monetize their online influence, their personal brand, and their reach.
1:00.1	One of the main ones being brand deals.
1:03.4	So one of the most commonly asked questions is how to calculate your rates.
1:08.5	This topic is a bit of the Wild Wild West. It's a little bit all over the place
1:13.6	if I were to be honest and there's not really like a lot of information out there or a lot of transparency.
1:19.6	There are some creators who do share their rates here and there and I do really commend them for sharing that and
1:26.6	bringing that transparency.
1:28.3	It is up to each influencer whether they want to disclose this information or not.
1:33.3	I think it's totally understandable if they don't.
1:36.3	And since there isn't a ton of transparency around it, I do want to dedicate this entire episode
1:41.3	to at least giving you a rundown of what to consider,
1:45.2	how to roughly calculate your rates so that you can get a better idea, a more concrete idea
1:49.9	of how you can go about calculating it. I will tell you a little story to encourage you to
1:55.4	properly price yourself and charge what you are worth. When I first started, I really didn't know what my time was worth
	...

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