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Full-Time Influencer Podcast

How He Grew 700k+ Followers in ONE MONTH with Reels! (Ft. @yk) | S1 E13

Full-Time Influencer Podcast

Tina Lee

Education, Business, Entrepreneurship, Marketing, How To

5673 Ratings

🗓️ 13 September 2021

⏱️ 38 minutes

🧾️ Download transcript

Summary

Have you heard about the creator who grew 700K followers in just one month using Reels? YK became interested in photography at the age of 17, when he would go for walks and take photos in his free time, but didn’t recognize it as his passion until a few years later when he realized how big his casual hobby had become. Today, thanks to the power of short-form video, his hobby has gained him a collective following of 2.8 million followers across Instagram and Tiktok, and he’s sharing with us his top tips for social media growth through videos.

Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@ofleatherandlace) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living! 

CHECK OUT THE SHOW NOTES FOR THIS EPISODE: https://www.fulltimeinfluencer.co/blog/episode-13

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Timestamps:

(1:26) - Started photography and Instagram; grew to 300,000 followers.

(4:52) - Early adopter of TikTok; grew account to large following.

(6:58) - Transitioned from photography to short-form videos; experimentation is key.

(11:30) - Rapid traction on TikTok and audience translation to Instagram.

(13:53) - Find successful ideas and make them your own.

(29:51) - Rapid growth on both platforms; changes to future career plans?

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Don't forget to follow the Full-Time Influencer on: Instagram | YouTube

Transcript

Click on a timestamp to play from that location

0:00.0

In today's episode, we will be talking to a creator who grew his Instagram account by 700,000

0:06.1

followers in one month using Reels. He went from 300,000 followers to over a million. We're going

0:13.8

to be hearing from Yiket, aka Y-K. He has over a million followers on both Instagram and TikTok

0:20.4

and will be offering us invaluable advice on how to go viral and how to capitalize on the momentum and really create that exponential growth.

0:34.7

Welcome to the full-time influencer podcast.

0:37.3

I'm your host, Tina Lee, and I'll be sharing industry knowledge and social media tips through weekly interviews with established creators and Q&A sessions.

0:44.9

Our goal is to help you decode social media, become a full-time influencer, and do what you love for a living.

0:50.9

Let's dive in.

0:54.4

Hi, welcome back creators to the Full Time Influencer podcast. Today, we have a guest,

1:00.6

YK, his Chinese name is actually Yiquet, but he goes by YK. So welcome. Thank you so much

1:08.4

for being here. Thank you. Thank you for having me. Literally opposite time.

1:14.5

Yes, it is. Yeah, so from what I know, you are based in Singapore, right? Yes. I was born in Malaysia, but yeah, raced in Singapore. So yeah.

1:26.4

Okay, so I just want to begin by going back a little bit to the beginning and back

1:31.4

tracking a little.

1:32.6

I would love to know when you started.

1:35.4

I think it's a long time ago as a photographer,

1:37.7

but also like why you started Instagram and how you got to your first,

1:42.2

let's say 300,000.

1:43.6

Cause that's when I started following you,

1:45.6

I think.

1:46.7

Yeah, so it took me, I would say, six to seven years to grow to 300,000.

1:53.9

And a lot of people are always, you know, whenever they have questions, one of them would always

...

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