How to calculate "Bottom-up TAM" + Hubspot Co-Founder Brian Halligan on his new climate fund | E1634
This Week in Startups
Jason Calacanis
4.2 • 1.4K Ratings
🗓️ 11 December 2022
⏱️ 51 minutes
🧾️ Download transcript
Summary
J+M kick off the show discussing TAM, SAM, and SOM on this week’s edition of VCSS. (2:40) Then, HubSpot Co-Founder and Partner at Propeller Brian Halligan joins Molly to discuss his $100M venture fund to invest in protecting the world’s oceans. (26:00)
(0:00) J+M tee up today's segments!
(2:40) Exceeding your TAM + overestimating your TAM
(7:39) House of Macadamias - Get 20% off at https://houseofmacadamias.com/twist by using code TWIST20
(9:07) Inducing a market and Bottom-up TAM
(21:15) AgeTech Collaborative - Find out more and apply at https://agetechcollaborative.org/twist
(22:49) Molly introduces Brian Halligan
(26:00) Why the ocean + from founder to investor
(38:00) AgeTech Collaborative - Find out more and apply at https://agetechcollaborative.org/twist
(39:39) Propeller’s investments, their EIR program & thesis
FOLLOW Brian: https://twitter.com/bhalligan
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FOLLOW Molly: https://twitter.com/mollywood
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Transcript
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| 0:00.0 | All right, everybody. It is Sunday, which means VC Sunday School and this week in |
| 0:03.6 | climate. What do we got on deck, Molly? Yes. Super interesting conversation in VC Sunday |
| 0:08.3 | School. We're going to talk about Tam, Sam, and a new thing for both of us, Som, SOM, |
| 0:14.4 | and also just how to calculate the potential for growth in your startup in a way that's |
| 0:19.7 | credible to investors. One of the most important discussions we have as founders and investors, |
| 0:26.9 | when we work together and collaborate on business building is what is the opportunity and the |
| 0:31.4 | opportunity manifest itself in the total addressable market. So we go very granular into examples |
| 0:37.5 | of total addressable markets that were underestimated and then lazy Tam's that were overestimated. |
| 0:43.7 | And why you as the founder can do a better job and nail this discussion with investors and maybe |
| 0:51.2 | 10 extra chances of getting an investment and then for investors, this is the secret |
| 0:57.2 | to how Sequoia and Benchmark hit two of the biggest hits of all time. And I'm going to explain |
| 1:04.4 | in detail how they found two of the most important companies of the last 20 years |
| 1:10.8 | by looking at the potential Tam of these companies and getting it right. |
| 1:15.1 | And then I am going to talk to a founder who got it right and who wants to |
| 1:19.9 | pursue an even bigger market opportunity. I've got Brian Halligan, the co-founder of HubSpot, |
| 1:26.4 | who is now the founder of a new Climate Tech Investment Fund called Propeller, |
| 1:31.0 | focused specifically on the ocean. Brian is amazing. He's been on the pod before. So congratulations |
| 1:37.0 | on your second appearance for two different acts in your career. HubSpot, what a great |
| 1:41.7 | accomplishment and now Propeller really focused on the ocean, which is such an important part of |
| 1:48.1 | the climate solutions, food, transportation. God, the ocean is such an important platform and |
| 1:53.6 | we'll get into that. It's going to be a great show again, Molly. I got to send. So great, so great |
| 1:57.8 | stick with us. This week in startups is brought to you by House of Macadamias is the next big |
... |
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