Hey guys, real quick, I'm going to be giving away a $1,000 built gift card and a pair of free tickets for you and a plus one to attend our holiday party this December 13th and an exclusive invitation to our private opening ceremony on the water, private chef, live music, and an opportunity to come hang with me and the team.

To enter to win, all you need to do is drop a five-star review and

rating on Apple Podcasts or Spotify, send a screenshot to giveaway at somerscapital.com, and we'll

be selecting lucky winners Monday, December 8th. Now back to the show. The intention of somebody

is like, I start and I stop is somebody who did it because I wanted one deal. The person who sticks with it are the people are like, I'm not in this to do deals. The deals will come. I just want to work on myself. I want to go do cool things. I want to be around cool people. I want to be part of the pleasure, the pain, the challenges, all that kind of stuff. And they look at like a video game and you go as hard as you possibly can. And other people are like, man, I made three calls and I didn't get a deal. It's because your intention was to get a deal. Your intention wasn't to improve yourself and to obtain a skill, a relationship, or a resource. If that's not your intention, you're going to be the start and stop type of person. Welcome to the Rich Strummers Report where we talk real estate, business, and wealth building, all while keeping it real.

No fluff, no BS.

I hope that you enjoy the show.

All right, guys, welcome to another episode of The Report today.

I got someone who's been on the podcast not once, not twice, but three times now. He is the king of sub to. I got my man, Pace, Marby Pace. Welcome back to the show. Rich Summers, I got to tell you, this office is insanity. Guys, this dude has a building inside of a building. You've never seen anything like I walk in here. I'm like, this is insanity. And a lot of people don't realize this. This office is 130 years old. So you can see the original brick behind you, the original archways up here.

And they used to manufacture goods and products here. It was an industrial building.

They rolled down to the ships and the train tracks, which is right behind us.

But the cool takeaway is this. The S&P 500, 500 companies and

businesses established in the 1950s, they put together that group. 80% of those companies are no

longer in business, but this building, 130 years later, is still printing money. And that is a

really, really good lesson because real estate is a timeless, timeless investment vehicle.

It's timeless. And here's the thing is like there's this big wave right now of buying businesses, right? And I buy businesses as well, but I'm also getting rid of a business right now. I have a business of virtual assistance. And with AI, I have a virtual assistant company, 300 employees. We're selling that company off right now because technology is completely destroyed

that business. Completely destroyed it. I'll give you a good example. If you're cold calling five

years ago, you're going to hire somebody from the Philippines. You'll pay about a thousand to

$1,300 a month for a full-time Filipino to do cold calling for you. They'll generate in a month,

they'll generate about 60 leads for you in a month.

You have to manage them, train them, bonus them, keep them excited, motivate them, all of those kind of things.

There's now AI for $249 a month will generate about 300 leads a day.

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