Welcome to another episode of Lurie Breaks It Down, a podcast where we dig deeply to connect the dots on the issues that shape our world.

I'm Lurie Daniel Favors, author, activist, attorney, and the host of the Lurie Daniel Favors show on Sirius XM's Urban View, Channel 126. If you like what you're about to hear, go ahead and give us five stars and then tell everybody that you know. And if you don't like it, just, child, keep it to yourself and pray our strength. Okay, thank you so much. Also, don't forget to check out my YouTube page, Lurie Daniel Favor's Media, where you should subscribe, like, and share, because then you'll get notified when I post videos from my show, which I do just about every single day and when I go live with my YouTube audience. We are officially in the season of rooting for her about it as black, and I'm rooting

so hard. I'm literally recording this intro from an airport on my way to a conference that's

going to be focused extensively on black business and the industries and the entities that support

them. But on today's podcast episode, you are going to hear a conversation between myself and

Nikki Porche. She is the founder of

by from a black woman. And on my show, she made a huge announcement that is literally going to

revolutionize the way that we support black on business. And she's launching by from a black

business.org. Let's take a listen. I appreciate you and all the work that you do. And I,

I'm told that today's conversation,

well, I'm always excited to talk to you because I think you are super dope and your project to

highlight black women over the years and encourage us to buy from them. I think it's been

amazing. But I'm also told that you are growing and expanding a bit, Ms. Nicky Porsche. And I would love to hear this because

the last time you were here, you were talking with us about a separation between you and a previous

corporation. We're in a time where Target, we are seeing massive impacts at Target,

thanks to the purchasing decision making of black people.

And you have been in this space for quite some time.

Talk with us about what's the latest and greatest with you.

Yes.

So we are officially launched by from a black business.

So we are.

Yes.

...