4 • 1.5K Ratings
🗓️ 8 April 2025
⏱️ 26 minutes
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Britain’s obsessed with chicken - we eat more than a billion birds a year. And to (literally) feed our hunger, many farmers have turned to fast-growing birds. But now, a new initiative is persuading supermarkets and restaurants to try a slower-growing breed. Will it mean higher-welfare birds?
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Guest: Harry Wallop, Columist and Feature Writer, The Times.
Host: Luke Jones.
Producer: Olivia Case.
Clips: Internet Archive / Prelinger Archives / The Chicken of Tomorrow (1948).
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0:00.0 | From The Times and the Sunday Times, this is the story. I'm Luke Jones. |
0:11.8 | When going to a supermarket, a restaurant, going to the takeaway, would you know if yours was a happy chicken? |
0:18.9 | If you're interested in chicken welfare, then you want to recreate essentially the jungle. |
0:25.5 | You want to allow a bird to be a bird, a chicken to display its chickenness in the wild, inside a bar. |
0:36.1 | But also, there's increasing concern and attention on how fast your chicken was made to grow. |
0:43.1 | The difference between a fast-growing chicken and a slow-growing chicken is hard to tell if you're a layman. |
0:49.1 | If you went into a classic poultry farm and you went into one of the barns where they're raised. |
0:55.5 | You just see a carpet of feathers. |
0:57.7 | Very cute, fluffy little yellow things. |
0:59.6 | If they're just a day old, slightly noisier, bigger, less fluffy when they're a few weeks old. |
1:06.2 | But in many cases, the slow growing birds come alongside other higher welfare standards. So there might |
1:14.2 | be more light in the shed. There might be more things for the birds to play with, to perch on. |
1:20.1 | And that will involve mostly perches and hay bales and things like that. |
1:32.8 | Some supermarkets and restaurants have already pledged to only have the slower growing chicken, part of a new better chicken commitment. |
1:36.9 | But is it any better for the poor old birds? |
1:39.7 | What are the options? |
1:41.2 | And how did chicken, fried, roasted, grilled, whatever, come to rule the roost as the UK's |
1:47.1 | top meat? The story today? How to buy a happy chicken? |
2:06.9 | My name's Harry Wallop. I'm a freelance journalist. I'm a regular contributor to The Times. |
2:11.5 | And one of the things I specialize in is long features, analyzing consumer trends. |
2:21.0 | Well, we're talking about chickens today. And when you were looking into, first of all, the UK's obsession with chicken, you took a particular path, didn't you? Chicken shops. Why that? |
2:25.6 | I'm certainly not the first person to have spotted the proliferation of chicken shops on the |
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