Before we get started, I want to try something with you all.

My goal is to get Founders Journal to 500 reviews on the Apple Podcast app by the end of

the week.

Why do I want to get to 500 reviews?

Because the number of reviews and the velocity of reviews that you get on your podcast is

the biggest determinant of new people finding out about your show.

If we get to 500 reviews, thousands of people, new people are going to find out about Founders

Journal and the community is going to get bigger than it's ever been.

Because a little extra incentive, if we get there, I'm going to host a Zoom happy hour

for all of my listeners.

So you can meet other Founders Journal community members.

You can meet me, we can talk, we can answer questions, etc.

So now or after the show, head to the Apple Podcast app and give Founders Journal a review.

Now onto the show.

What's up everyone?

This is Alex Lieberman, co-founder and executive chairman of Morning Brew.

Welcome back to Founders Journal, my personal audio diary, where I give you the business

builder, the tools you need to think better in order to build better, whether that's building

a business, a team or a new product.

Today, I'm talking about crafting your tribe.

I started writing this episode and realized that there was so much to it, so I decided

to break it into two parts.

...