How to Build Trust - Coaching Success - #469

Barbell Logic

Health & Fitness, Nutrition, Health, Diet, Fitness, Weightlifting, Barbelltraining, Strengthtraining

4.6 • 1.2K Ratings

🗓️ 28 July 2023

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Matt describes how to build trust in your business value equation. This is a crucial aspect of running a successful business with clients who actually enjoy your product or service.

Andrew Jackson gave a talk on this, which you can watch here and learn more about here.

This podcast is brought to you by TurnKey Coach. Enhance your coaching effectiveness and efficiency with TurnKey Coach. You can learn more by going HERE.

Check out the Barbell Logic podcast landing page.

What is Trust and How Do You Increase It?

Trust, in the business value equation, is the difference between the client's perceived value and the price. Increasing this difference - increasing trust - leads to happy customers who do not want to leave. This lays the foundation for creating a successful business.

How do you build trust as a coach (or really in any business)? Matt discusses three components.

ability
integrity
benevolence

Below, we define these and discuss how to boost each one, which ultimately grows trust.

How to Build Trust

Matt discusses useful short definitions of each of these that help you remember the difference.

ability - you can
integrity - you do
benevolence - do you care

Your ability is your expertise, your skill, your knowledge. People hire you in part because of this. You have the expertise, which they lack, to solve their problem.

Of course, a friend or acquaintance may have recommended you. Your expertise played into this recommendation, but your integrity and benevolence did as well.

Integrity should increase over time. Do you do what you say you will. Do you show up on time.

You will make mistakes, so you must constantly build up your integrity account. A mistake is a withdrawal, so be intentional about building up this integrity after a mistake.

Lastly, benevolence is that you care. As someone's coach, you should care more about your clients' training besides themselves.

Benevolence also should increase over time.

Your clients' perceptions of these is what matters. You might think you're a highly-skilled coach which high integrity and benevolence. If your clients think otherwise, you might want to reevaluate what you're doing.

Get Matched with a Professional Strength Coach today for FREE!
No contract with us, just commitment to yourself: Start experiencing strength now: https://store.barbell-logic.com/match/

Connect with the hosts

Connect with the show

Transcript

Click on a timestamp to play from that location

0:00.0	You're listening to Barbell Logic.
0:04.4	The podcast where we talk about what it means to experience strength.
0:08.0	And how you can use simple, hard, and effective strategies in training and nutrition to improve
0:13.7	your life.
0:14.7	It starts with meeting you where you are right now in finding lasting solutions.
0:20.1	Welcome to the show.
0:30.0	Welcome to the Barbell Logic Podcast.
0:34.6	It's another episode of the coaching success series.
0:37.9	This episode on the Barbell Logic Podcast is brought to you by Turnkey Coach.
0:42.6	Turnkey Coach isn't just a tool for programming.
0:45.0	It's a complete online coaching platform for coaches and we've designed it to help you
0:49.4	work more efficiently, free up your time, and put more money in your pocket to learn more
0:54.8	about Turnkey Coach and be invited as an early user as a coach, as it becomes publicly
0:59.8	available.
1:00.8	Visit turnkey.coach to schedule a demo call also the update.
1:06.1	There's a really cool demo video that we put on that landing page this week so you
1:11.1	can give you a little taste of turnkey coach.
1:13.4	So go right now to turnkey.coach and check it out.
1:17.6	Check out that video.
1:18.6	All right, we're going to continue our discussion from last week where we talked about the
1:21.5	value equation.
1:22.5	So if you haven't heard that episode, you should definitely go back because we're going
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Barbell Logic, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Barbell Logic and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.