I went from barely making six figures a year while grinding a hundred hour weeks struggling

to get ahead to today making over $100 million a year working half the hours and owning multiple

businesses that run without me. SOPs and spreadsheets alone, they won't save you because your

business only runs when you're there. So today I'm going to show you how to flip that and

build a business that runs without you,

even if you're starting from scratch. That way, you finally get the freedom you started a business

for in the first place. Welcome to the Martel method. I went from rehab at 17 to building a $100 million

empire and being a Wall Street Journal bestselling author. In this podcast, I'll show you exactly how to build a life and business you don't grow to hate.

And make sure you don't miss anything by subscribing to my newsletter at martel method.com.

First things first, we need to define what I like to call your North Star metric. You need to be able to tell me what is the math equation

that defines your business? If you know this, then everybody on your team can align to it.

You can optimize for it. The North Star metric is that one number that if it gets better,

it tells you the business got better. If you don't have one,

it's kind of like building a house without a blueprint. Everyone's running around, hammering,

and sawing, and putting up walls. And all of a sudden, you step back and you look, and it's just

a pile of f***ing lumber. Like you haven't built a home. Every business I start starts with a

North Star metric. For example, restaurants, revenue per seat. My media company, revenue per followers. Martel Ventures, enterprise value created for dollars spent. The way I came up with that is I'm putting my money into a business and I'm creating enterprise value because you don't get wealthy with revenue.

You get wealthy with equity.

And that's the way we measure enterprise value.

So of course, the dollars I spend to generate equity value is the ratio that if everybody

can get aligned with, then we make it better because enterprise value is creating predictability,

durability and revenue.

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