How to Build Relationships as a Speaker with William Quigg [Student Highlight]

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8 • 575 Ratings

🗓️ 28 March 2023

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today’s guest on Episode 439 of The Speaker Lab podcast, part of our Student Highlight series, is proof that you can become a speaker at any stage in your career, even if you’ve spent your life doing something different. William Quigg is one of those speakers – after a decades-long career in broadcasting, he found his way via sales and corporate training into the speaking industry with the help of our Virtual VIP program with Erick Rheam. In this conversation with director of student success Maryalice Goldsmith, William shares his story along with unique insights about everything from how many emails you have to send to get an answer to nailing a sales call.

William, like many of our students, came to TSL after he realized there was a missing link between where he was as a speaker and where he wanted to be. COVID gave him the opportunity to massively expand his speaking business virtually, and he continues to speak both virtually and in person. If you’re looking for an easy answer for how to scale quickly, you’re not going to find one. But if you want hard truths about how to hone your sales pitch by prioritizing the needs of the customer – William dishes out those hard truths and more. As William focuses on corporate clients, you will also learn a lot in this episode about the massive opportunities hiding behind smaller speaking gigs like HR workshops.

Often, speakers think their networking potential is limited to speaking-specific organizations. William joined the National Speakers Association even before he took his speaking career seriously, so he can speak to that experience. But perhaps more importantly, William is great at networking within non-speaking organizations. He is on several boards in a wide variety of industries and has been a member of many professional organizations which led to fruitful speaking opportunities. You’ll want to take notes on his strategy for finding referrals in these spaces!

You’ll also hear all about:

The importance of an abstract that fully captures your speaking business (and how TSL can help with that).
How to adjust your sales pitch to address clients’ pain points.
When it’s better to use phone, email, or both to reach out to leads.
Which situations make it worthwhile to offer your speaking services for free.
What kinds of conventions and conferences are a worthy investment into your business.
How to turn keynotes into workshops.
…and so much more!

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Transcript

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0:00.0	Hey, friend, are you looking for ways to book more paid speaking gigs?
0:03.7	Well, of course you are.
0:04.4	Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website.
0:27.2	This training is free.
0:28.1	It's live and we offered a few times a week so you can find a time that works best for you.
0:32.5	All you got to do is head over to thespeakerlab.com slash get booked.
0:36.3	That's all one word.
0:37.2	Thespeakelab.com slash get booked. That's all one word, the speakerlap.com slash get booked
0:39.3	and register right now. We look forward to seeing you on the live training.
0:46.8	Hey, hey, what's up? Frang Grant Bolton here. So good to have you here with us for another
0:53.7	awesome episode of the speaker lab podcast. Now, one of the best parts of TSL is working with our
1:00.7	students, like day in, day out. We've literally helped thousands of students to build and grow their
1:05.1	speaking business and to share their message with the world. And I am thrilled that you have the
1:10.0	opportunity to hear from some of them during our monthly student highlight series. Because one of the things you're going to find is their stories are going to offer really insight and hope no matter where you are in your speaking career. We're going to talk about exactly what they've done, how they've built their business and some of the results that they're seeing. And so for this series, we're going to do something a little bit different.
1:28.4	I'm going to hand the mic to one of our coaches who are in the trenches every single day,
1:32.4	helping our students to gain the confidence, the clarity, and that clear path that they need
1:36.5	to their very own speaking success.
1:39.0	I know you're going to love hearing from and learning from these students, so let's get right into it.
1:42.7	Enjoy.
1:45.0	Thank you. of hearing from and learning from these students. So let's get right into it. Enjoy. Hey, everyone. Mary Alice Goldsmith here, director of student success for the speaker lab.
1:53.6	I'm so glad to be with you today on the speaker lab podcast. It's a true honor to have this
1:58.8	opportunity to introduce you to some of our amazing
	...

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