You're listening to the Creating a Brand podcast where we deliver weekly interviews on topics

to help entrepreneurs make their first or next step in business the right one.

I am your host, Alex San Felipe.

Is the product or service that you offer habit forming?

When people use what your company offers

do they get hooked and continuously come back for more if this isn't something you've thought

about you may be missing out on a huge opportunity to earn more business to cover the topic of

building habit forming products i'm bringing back a previous guest near eaul near is the author

of multiple bestselling books including ind Indistractable, which we talked

about back on episode number 52 and is one of my all-time favorite books.

He is also the author of the book that we're talking about today, which is titled

Hooked, How to Build Habit Forming Products.

In this episode, Neer walks us through the framework for creating products that form habits

among their users. For links to resources that will

be mentioned during this episode, please visit CreatingAbrand.com slash 134. And now here is my

fascinating conversation with my friend, Neer Eall. Neer, welcome back to the Creating a Brand

podcast. Thanks, Alex. Great to be back.

You know, fun fact for the listeners, I've recorded two early episodes of the Creating

Brand podcast, and both of them have been with you, Neer, like way earlier than

anybody else.

So I think aside, like these are 8 a.m.

I think last time we recorded at 7 a.m.

...