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Perpetual Traffic

How to Build Create Crack-like Offers To 2x-10x Your Leads with Alisha Conlin-Hurd

Perpetual Traffic

Tier 11

Business, Marketing, Entrepreneurship

4.7 • 867 Ratings

🗓️ 27 February 2024

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Alisha Conlin-Hurd, of Persuasion Experience, discusses the importance of crafting effective offers in marketing. She explains that an offer is what you put in front of someone to persuade and motivate them to take the next step with your business. 

​Alisha emphasizes the need for a series of micro-yeses throughout the buyer's journey and highlights the three core offers in a funnel: the authority beacon, the lead generation offer, and the sales offer. She provides examples of how she has optimized offers for different clients, including a luxury home builder, a finance company, and a home care provider. Alisha also emphasizes the importance of research, strategy, and execution in creating successful offers and shares her perspective on failure and learning from it in marketing. So, grab your headphones and get ready for a Persuasion Experience that will leave you craving for more!

Chapters:

  • 00:00:00 - Welcome to the Journey: Meet Alisha Conlin-Hurd!
  • 0006:46 - Marketing Dynasties: The Secret Sauce
  • 00:07:04 - Persuasion: The Heart of Marketing
  • 00:08:00 - Decoding Offers: What Makes Them Tick?
  • 00:10:20 - Sales Meets Marketing: A Symbiotic Dance
  • 00:11:20 - Content's Reign in the Marketing Kingdom
  • 00:13:27 - Lead Quality: The Marketing Gold Standard
  • 00:15:39 - Offers: The Lead Gen Catalysts
  • 00:17:00 - Micro-Yeses: Marketing's Small Wins
  • 00:33:20 - Market Mastery: Know Your Arena
  • 00:36:46 - Lead Nurturing: The Growth Formula
  • 00:41:47 - Test, Learn, Iterate: The Marketing Mantra
  • 00:43:20 - Patience: The Marketer's Virtue
  • 00:45:41 - Evergreen Offers: The Eternal Flame
  • 00:49:51 - Connect: The Essence of Marketing

LINKS AND RESOURCES:


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Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

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Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game.

0:06.8

If you've been a PT listener for any period of time, you know that we talk about top of funnel

0:10.5

all the time and how challenging it is for you to get quality top of funnel clients or leads

0:17.9

or customers and then convert them typically at bottom of funnel.

0:22.9

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:40.2

but they pair it with display retargeting.

0:43.4

So you're hitting the audiences with a complete approach.

0:46.6

You reach them, then you remind them, and then you collect the revenue.

0:51.5

It's a strategy designed to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:13.0

And the match rate is awesome.

1:15.1

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCriter, we twisted

1:28.8

their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all,

1:35.1

and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform

...

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