How To Build Brand Trust - Episode #250 w/ David & Donni

Social Proof Podcast

Social Proof Network

Entrepreneurship, Business

5 • 2K Ratings

🗓️ 26 May 2022

⏱️ 70 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

As entrepreneurs, business owners, and visionaries, what makes us trustworthy? What are some of the signs to be aware of before you are in danger of losing out on business and more opportunity? Lack of consistency, making mistakes repeatedly, overpromising and lack of follow through are all symptoms of a business teetering with loss of trust from their customers/clients. In this episode we will dive into How To Build Brand Trust and :

Honesty and Integrity : our need to stay true to our word, follow up with action , and execute on publicly declared intentions.

Under Promising and Over Delivering : how to make small promises with guarantees and seeking to give more than what your client/customers ask for.

Responding to Criticism : the importance of handling the honesty, critique, and feedback of your clients/customers with class, grace, and an open approach.

The Power of Loyalty Programs : giving those who do business with you repeatedly incentives to continue doing business with you and becoming raving fans.

Hiring Well and Highlighting Reviews: making the right calls on who is a part of your team and bringing the spotlight to stories of success within your organization.

and so much more!

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Transcript

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0:00.0	There's a fine line between people just expressing criticism because they're kind of at their
0:04.6	whiten.
0:05.6	Understand this.
0:06.6	When people come to your social media page to criticize you after they've paid you
0:11.0	money, it's usually because they had an issue a difficult time reaching you via email
0:16.9	or whatever support channels they put out.
0:20.0	People who paid you money don't want to come and blast you on social media.
0:23.4	They want their problem fixed.
0:24.8	They want their hoodie.
0:25.8	They want their t-shirt.
0:26.8	They want their course.
0:27.8	Whatever it is that they purchase, and usually most people will, if your support is support
0:33.8	at blah blah blah.
0:34.8	They're going to try you there.
0:36.4	If you don't respond to them, they're going to come to your social media.
0:40.0	Now you have to deal with them privately and still resolve their issue, but then you
0:43.8	got to deal with them publicly as well.
0:46.9	And the mistake that a lot of entrepreneurs are making is like going off on people.
0:51.6	And three, two, one.
0:57.0	You're listening to The Real Social Proof Podcast with Mr. Sleeves for Sucka's himself,
1:02.7	David Shand.
1:03.7	Let's get it.
	...

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