Ted Audio Collective.

The world's trust in the United States has declined by more than 50% since 2016. Two-thirds of black Americans don't trust the police to treat them equally.

A whole section of the population doesn't trust media to

report real news. Many of us have become less trusting of institutions to be fair and ethical.

In the midst of so much tumult,

is there a way, a reliable way based on research

to rebuild trust.

Welcome to the TED Business Podcast.

I'm your host, Madupa Achenola,

Associate Professor of Management at Columbia Business School, and Director of the

San Francisco Burnstein and Company Center for Leadership and Ethics.

In today's talk from TED 2018 by Francis Fry, you'll learn the three key

components of trust and potentially spot which ones are your weakest links, the

obstacles that prevent others from viewing you as

trustworthy.

Francis Frei is a Harvard Business School professor.

She examines how leaders create the conditions for organizations and individuals to thrive through strategy, operations, and culture. And she put her research into practice by taking a hiatus from Harvard Business School to be the Senior Vice President

for Leadership and Strategy at Uber. She's also the author of two books,

Unleased and uncommon service.

I'm willing to bet that Francis' questions and poignant examples

will give you greater clarity on the habits

you should stop to gain others trust and those you should start

...