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Marketing School - Digital Marketing and Online Marketing Tips

How to Build An Ultra Engaged Audience That Buys From You | Ep. #1256

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 8 January 2020

⏱️ 7 minutes

🧾️ Download transcript

Summary

In episode #1256, we discuss different strategies for increasing your follower engagement. The most important thing to remember is to add value first before trying to pitch a product or service to your audience. Tune in to hear why it is crucial to respond to questions and comments on your social media platforms! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Build An Ultra-Engaged Audience That Buys From You.  [00:36] Why you need to have a highly engaged audience.  [01:00] Your number of followers will not determine your success in selling.  [01:12] What you want to achieve by building an email list.  [01:57] The correct ratio between emails that add value and those that pitch a product/service.  [02:16] People follow those who add value, not sell stuff all the time.  [02:29] Engage with your audience if you want them to be engaged.  [03:10] Avoid giving generic advice and personalize responses to your audience. [03:39] The value of responding to comments and questions on social channels.  [04:24] Why you need to start doing more video-based content.  [05:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Perry Marshall  Jab, Jab, Jab, Right Hook  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

0:11.5

Let's start leveling up your marketing knowledge with

0:14.0

your instructors Neil Patel and Eric Sue.

0:19.2

All right guys before we start we got a special message from our sponsor.

0:24.0

If you want to rank higher on Google,

0:25.9

you got to look at your paid speed time.

0:28.5

The faster your website loads, the better off you are.

0:31.3

With Google's core vital update,

0:33.0

that makes it super, super important

0:34.8

to optimize your site for low time.

0:37.6

And one easy way to do it is use the host

0:40.0

that Eric and I use, Dreamhost.

0:42.0

So just go to Dream Host or Google it.

0:44.8

Find it, check it out, and it's a great way

0:47.0

to improve your low time.

0:50.4

Welcome to another episode of Marketing School. I'm Eric Sue. And I'm Neil Patel. And today we are going to talk about how to build an ultra-engage audience that buys from you.

1:01.0

So Neil, what are your thoughts behind this? Why is it important for people to have an

1:04.7

ultra engaged audience? Just because you have a lot of followers, a lot of people like, I got a

1:09.6

hundred thousand followers or fifty thousand or a million, whatever the number is.

1:13.8

They post a lot, they get barely any engagement,

1:17.1

and even if they get some engagement,

1:19.1

they generate no sales.

...

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