And we're back. This is Mike Cernovich from Danger and Play and Gorilla Mindset with how to build your online brand part two and we'll call it behind the scenes look at my business. All right, I got a bunch of questions about building your online business stuff and I don't

want to turn this into a how to make money online thing, but hey, you get 50 emails from people asking the same question.

Then I'm going to answer it.

That's how we do it.

All right, people are saying, you know, you know, I want to build a website, I want to do what you do on the internet I want to create a product how do we find a product etc.

All right all right this is simple number one rule of the internet. Eat your own cooking. Okay, we live in the society where you'll pay investment managers money to invest your money, but they don't even make their own

investments. We live in a world where political pundits tell you hey it's a real good

idea to to go invade these wars in Iraq. We got to go invade it. They don't wear the uniform.

We live in a world where political pundits make all these predictions about the election,

and if they're wrong, nothing happens and you give them a pass all right well my business is different

everything and this is the right way to do it is the way I do it everything I do

do is what I do now Now that sounds a little tautological or a little glib, but here's what I mean.

I see people now, you know, trying to copy me all the time and they essentially write everything I write.

All right, why is anybody going to read that?

Why is anybody going to read an imitation of me?

Because clearly you're not doing what I do. Here's the way to do it. What do you do? If you sit at home and you read the internet all day and then you recycle what you read on the internet and then you write about it because you don't know what to write about you're going to absolutely 100% fail on the internet. Without question, you will never be a winner on the internet, you will never do anything big on the internet. Why? Because you're not going never be a winner on the internet you will never do anything big on the internet why

because you're not going to be authentic you're not going to have nuance you're not going to have

detail

you're not going to be able to connect with people in an authentic way.

How do I know this?

Well, how did I get my start on the internet?

Essentially, I was reading all these people

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