How To Build An Audience That BUYS From Your Business #FreedomFastLane
Capitalism.com with Ryan Daniel Moran
Capitalism.com
4.8 • 802 Ratings
🗓️ 19 July 2019
⏱️ 11 minutes
🧾️ Download transcript
Summary
Ryan shares how to get customers and then get them to buy from you, even when humans convert and buy more on a one to one basis,
This is an excerpt from a keynote Ryan gave at Seller Con in which he shares the tactics of converting.
Key Takeaways
Building an audience [1:40] for the next 18 to 24 months from this keynote, the organic reach is on Instagram.
1. Document the growth of your business — document everything, publicly.
2. Spend 10$ a day on ads to get followers.
3. Reach out to everyone who follows you or comments and say: "Thank you!"
4. Send your following to a first-in-line group.
5. Post every review, every piece of love, photos, all of it where you are documenting your journey.
2 types of audiences [3:17] Ryan presses pause on himself and breaks down the types of audiences and people usually only focus on one...
1. Awareness — audience for content.
2. Conversion — audience for purchase.
He explains how to profit from mixing those two types of audience you build, and it all boils down to one on one interaction.
Audience is the key to rapid growth.
Thanks for listening and get in touch with Ryan on Instagram @ryandanielmoran
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Is it one to one or is it one to many? |
| 0:03.4 | If you're putting out content that is seen by lots and lots of people, you're communicating |
| 0:08.3 | one to many. |
| 0:10.0 | However, we're human beings. |
| 0:12.2 | We convert. |
| 0:13.8 | We buy more on a one to one basis than a one to many basis. |
| 0:19.1 | There's always the question that your customer has, which is, is this for me? |
| 0:24.0 | So here's how we do that. |
| 0:27.8 | Build a business, invest the profits. |
| 0:30.7 | I'm Ryan Daniel Moran, and this is Freedom Fastlane. |
| 0:40.3 | Hey, this is Ryan from Capitalism.com. |
| 0:43.4 | We're going to cover how to build an audience that's profitable, how to build an audience |
| 0:48.3 | that actually buys your products. Most people are either trying to sell right out of the gate without having any eyeballs, |
| 0:56.0 | which makes it really hard for them to get lift off when it comes time to make any money. |
| 1:03.0 | Or other people are just building audience, which means they're providing a ton of content, |
| 1:08.0 | working eight hours, sometimes 10 hours a day, just to post stuff on social |
| 1:11.8 | media, and they don't have the ability to ever collect a check. So in this video, we're going to |
| 1:16.8 | cover how you build an audience, but actually get that audience to convert into customers. |
| 1:21.7 | To kick things off, I recently gave a keynote to a group of a few thousand Amazon sellers |
| 1:27.4 | at an event called CellarCon. |
| 1:29.3 | And in part of that talk, I gave the tactical piece of how to build an audience that |
| 1:35.1 | buys in 90 days or less. So this is that clip. Now, I know a lot of you are going to, |
... |
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