How To Build An Audience Of People That Actually Buy Your Stuff
Capitalism.com with Ryan Daniel Moran
Capitalism.com
4.8 • 802 Ratings
🗓️ 28 September 2022
⏱️ 14 minutes
🧾️ Download transcript
Summary
What does it take to take a new brand with 1 or 2 products and turn it into a whole multi-million dollar product line?
In this case, it was just a simple shift in perspective - who the target market is and how to communicate with them.
In this short crash course, Ryan talks with entrepreneur Humza Islam about how he can take this brush for people who wants to get away from chemicals in shampoos and think of the brand as something much bigger.
If you're ready to build a 7-figure business you can sell that doesn't eat up all of your time, watch Ryan's FREE 4-part video series - The Perfect Business
https://www.capitalism.com/perfect/?utm_source=CapPod&utm_medium=podcast&utm_campaign=episode
Transcript
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| 0:00.0 | This is a crash course on how to build an audience of people who actually buy your stuff, |
| 0:11.6 | which is one of the most important pieces of ensuring that you know you're going to win on day one. |
| 0:17.6 | Because you've got people ready to buy your stuff and give you money as soon as you |
| 0:22.5 | want. |
| 0:23.0 | So let me give you a background of what I'm doing. |
| 0:25.2 | So I'm the founder of Vios, which is a company for people who quit shampoo but aren't |
| 0:29.9 | getting, aren't happy with the results they're getting, right? |
| 0:32.4 | So I'm launching a hairbrush for people with this problem because I've had this problem |
| 0:36.0 | myself. |
| 0:37.3 | And I've got a product already. |
| 0:38.8 | I've got the prototype put the spot on the inventory and looking good on the inventory side. |
| 0:44.3 | My issue is coming up on the audience side. |
| 0:47.3 | So I have the TikTok going. |
| 0:48.3 | I have around 5,700 followers now, which is a lot. |
| 0:52.3 | That's big progress. And I have an email list that I |
| 0:55.2 | literally launched last night. So I just started collecting emails. My problem is the in-between. |
| 1:00.5 | So my question is, I've tried to do a Facebook group from TikTok to Facebook, but a lot of |
| 1:07.0 | people aren't responding. And that's where I'm stuck. Like, how do I, how do I know |
| 1:11.9 | exactly where to go in which direction I should go? Because I don't want to leave out the hopper, right? |
| 1:16.2 | Humza's in a really strong position because he's at the beginning of an emerging trend. I love to |
| 1:22.7 | work with brands that are helping people in a transformation that's still early. |
| 1:27.7 | And remember, my favorite way to help someone |
... |
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