How to Build an Audience For Your Brand And Get to 7 Figures
Capitalism.com with Ryan Daniel Moran
Capitalism.com
4.8 • 793 Ratings
🗓️ 2 July 2018
⏱️ 71 minutes
🧾️ Download transcript
Summary
I just had a blast going to Kiev, Ukraine to meet with and talk to lots of entrepreneurs.
In this presentation I talk about how to kill it in the physical products space.
You can make a million in a year
How can you do it? Offer 3 to 5 products. Price them at $25 to $35 each. Sell 25 to 35 of them a day. If you can keep that up, you’ll have made a million dollars after 12 months. It’s a simple formula, but It’ll take hard work to get to that point and keep it up.
Build a community of superfans
If you can find a thousand people who are really interested in what you have to offer - whether it’s through Facebook, Instagram, a blog, or whatever - you can find 100 people in that group who to become your brand’s superfans. They’ll buy your products at full price and incessantly rave about how awesome your brand is to their friends and family online and offline until they buy it to get them to shut up about it.
Who wouldn’t want fans like that? You can find people that dedicated by targeting a superniche in a way that really speaks to them as human beings, even in a market that seems otherwise saturated.
Don’t worry about how well everyone else is doing
Don’t feel like you’re a “bad” entrepreneur because you’re “only” making hundreds of thousands of dollars a year when you see others who have scaled up to 7, 8, or 9 figure success. Even multimillionaires have their insecurities. It’s all about the chase to live a life on your own terms, not someone else’s. Don’t lose sight of that.
Key takeaways:
- There’s a simple formula to become a millionaire in 12 months
- Target a superniche to build a faction of raving fanatics for your brand, and
- Don’t focus on how well others are doing.
Connect with Ryan
Find more amazing podcast discussions on FreedomFastLane.com.
Transcript
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| 0:00.0 | Where are the eyeballs and where the buyers going to be coming from for the next few years? |
| 0:06.0 | And what we see is that they're consolidated around a few places where if we go in front of them, |
| 0:13.0 | we get them and we bring them into our brand, our business, and our products, |
| 0:17.0 | we can get fabulously rich very quickly. |
| 0:28.5 | You're listening to Freedom Fastlane presented by Capitalism.com. |
| 0:35.6 | This is the show about building businesses and investing the profits so that you can live life on your terms. |
| 0:41.4 | And now your host, the future owner of the Cleveland Indians, Ryan Daniel Moran. |
| 0:47.2 | Hey everybody, Ryan here. |
| 0:52.2 | And I'm really excited to be bringing what I'm about to release to you. |
| 0:57.0 | It's a keynote that I did while I was traveling in Ukraine, |
| 1:04.8 | and I was at an event called the Amazon Forum, and it was for a group called Sales Hub, and it's a bunch of Amazon sellers in Eastern Europe. I'm really excited about what's happening in Eastern Europe |
| 1:11.6 | because there's just really hungry entrepreneurs |
| 1:14.5 | doing some cool things. |
| 1:16.8 | And I am actually like a little bit alarmed |
| 1:22.3 | for the U.S. sellers because when I go to Eastern Europe |
| 1:26.2 | and I see how hungry and aggressive |
| 1:28.5 | the entrepreneurs there are, I'm like, oh, they're coming for us. |
| 1:32.2 | But that's a story for another day. |
| 1:34.0 | What I want you to take away from this keynote is it's very heavy on building an audience, |
| 1:40.8 | on how important it is to build an audience for your physical products brand, but how much |
| 1:45.1 | easier it is to launch a profitable business if you've got an audience. And if you're selling |
| 1:53.6 | products right now, how easy and fast you can build up an audience that makes the next launch |
... |
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