Welcome back to the Mike Dillard podcast, but we help entrepreneurs like you get the knowledge and skills that you need to bring your dreams to life.

You know, I'll bet there's a good chance you've had an idea for a software company at one point or another.

I've built two software systems during my career, and I'm working on a third one right

now that you will see next year. And I'll just say this. The software business is extremely

difficult, but it can also be incredibly lucrative. The key to success is knowing where the

landmines are before you step on them. Well, today we're joined by Ryan Coe, who is the founder of

avail.co. Ryan created Avail to help make the lives of rental property owners easier.

So if you own a rental property or plan to in the future, Avail is what you'd use to find

tenants, screen their credit ratings, sign leases, and collect rent all from your smartphone.

And the crazy part is that

their service is only $5 per month per property. Today, Avail is growing faster than ever,

but it certainly did not start out that way. In fact, they had massive challenges when it came

to finding their first customers, figuring out how to advertise, figuring out

how to find their new clients in a profitable way that would actually grow the business.

They had additional challenges when it came to figure out how much they should charge for

their service, and they even had to rename and rebrand the entire company at one point just a few

years ago. Well, today, Ryan's going to teach you his biggest lessons learned when it comes to starting

and building a software business.

And there are some gems in here that are unbelievably valuable no matter what kind of business

you own.

Now, before we get started today, I have an important opportunity for a handful of you.

When you get outside the internet marketing bubble,

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