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This is the GaryVee Audio Experience.

Today's episode is a mashup where Gary speaks on how to build a powerful personal brand. Enjoy.

Take a step back and figure out if you want to write, if you want to do audio or if you want to do video.

That's it starts there because if you're trying to build a personal brand or reputation,

a media property, a publication, a content hub, you need to communicate and everybody communicates

differently. I have a gift with words and I'm not scared of the camera so I can do a lot of things

but I'm not a good writer even though I've written five New York Times best-selling books, I need

Stephanie Land my ghost writer to take my audio and structure it because I'm not a good writer.

So if the world was only social media where you had to write paragraphs, that would

become a better writer at a practice but it's not something that comes natural to me.

So for anybody who's reading this or listening or however you're doing this, you have to ask yourself

how you communicate first. After you figure that out, then you pick your media.

So if you're a great writer it could be a blog, it could be LinkedIn, it could be long form written

on Instagram, Facebook. If it's audio, podcasts becomes mandatory and if it's video,

you know obviously a vlog or some sort of show on YouTube becomes a great start and then you

produce a lot of micro content from your macro home of your hub of your content. Look I think you

have to balance because no level of professional success is worth damaging personal relationships

...