This is Help Wanted, the show that makes your work work for you. I'm Jason Pfizer,

editor-in-chief of Entrepreneur magazine.

And I'm money expert Nicole Lappin. On Tuesdays, Jason and I answer the helpline and help

callers solve their work problems. And on Thursdays, I give you one way to improve your work and build a career or company you love.

And it starts now.

Okay, this is going to sound like an ad, I think, but just stick with me for a second. It's not an ad I think but just stick with me for a second it's not an ad do you want to

build a personal brand do you want to be the go-to person at work do you want to grow

a newsletter or podcast do you want to get repeat business of any kind? Yes? To any of that? To basically being a person that people pay attention to and like and want to get things from? Yes, you like that? Okay, well, I don't have something to sell you. I really don't. But I do have an important formula for you to follow. It is a balance of two things and although it may sound simple at first,

getting it right is critical to your success. How do I know? Well because this is the

formula that I have used to make basically everything that I make, including this podcast.

And it works.

Today, I am going to give you that formula. But first I'm going to tell you

about an entrepreneur who got it all very wrong. Okay, I recently met an

entrepreneur I will call Beth.

Beth is a nutrition coach, and she's struggling to get new clients.

She spends a lot of time marketing to them on social media.

So as we spoke, I looked at her Instagram page and

a Kaius is a mess. Beth's page is a mess.

Her feed is full of nutrition advice, which is good, we like that,

along with posts about politics and real estate and

crypto and more. Why are you posting all this other stuff? I asked her.

Because I'm interested in many things she told me I want people to know

...