How to Build a Personal Brand in 2025 (Secrets to Going Viral & Making Millions)
Dropping Bombs
Brad Lea
4.8 • 2.3K Ratings
🗓️ 16 September 2025
⏱️ 52 minutes
🧾️ Download transcript
Summary
LightSpeed VT: https://www.lightspeedvt.com/
Dropping Bombs Podcast: https://www.droppingbombs.com/
What if AI could 10x your personal brand overnight? In this episode of Dropping Bombs, I grill the co-founder/CEO of 1DS Collective—the stealth marketer who supercharged the Liver King's raw liver memes into a $100M+ empire, scaling from 0 to 1M followers in months. From compressing growth at Bevy and The Muse to launching SaaS platforms and enterprise sales machines, John unveils why silent execution trumps hype, and AI's role in spotting blind spots for 2025 leaders.
John's blueprint: Spot revenue leaks, build health/wellness systems, and make personal brands AI-proof. Liver King war stories reveal virality moves, plus talent/media hacks and virtual expertise for mass scale. Brad probes courses vs. high-ticket: "Give away the sauce—they'll pay more." Ideal for entrepreneurs swapping luck for precision.
🔗 Resources
John Hyland on IG: @j_hy
1DS Collective on IG: @1dscollective
1DS Collective (https://1dscollective.com)
Watch the full-length video version of any Dropping Bombs episode here on YouTube.
Brad Lea is a self-made entrepreneur who turned small-town grit into a multi-million-dollar empire. With over 25 years dominating sales and leadership, he's mentored thousands to outsmart, outwork, and out win their competition. His top-rated podcast, Dropping Bombs, brings raw, game-changing insights from the biggest names in business.
LightSpeed VT is Brad's brainchild—the world's leading interactive training platform. It's built to make your team sharper, faster, and more effective, without wasting time or money. Whether you're a startup or a Fortune 500, LightSpeed VT is how you scale success and dominate your industry. Curious? Check it out:
https://www.lightspeedvt.com/
Brad's also behind Closer School, the go-to program for mastering sales and closing deals like a pro. Want to 10x your income? This is where you start. His book, The Hard Way, lays out the brutal, honest lessons he learned building his empire—your blueprint to winning the game. Get it here: https://bradlea.com/product/the-hard-way/
This isn't just a video. It's a wake-up call. Watch it. Share it. Act on it.
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Transcript
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| 0:00.0 | It produces millions of dollars, if done correctly. The liver king, didn't he get caught bullshit? |
| 0:06.6 | He gets in the scandal. He lies to a bunch of people. My little three-year-old the other day said |
| 0:10.3 | Hock Tua. My wife said, no, that's a bad word. And I'm thinking, you got to spit on that thing. |
| 0:15.0 | That's funny? Yeah. But like how she turned that into a brand was amazing. I think anyone can build a personal brand? |
| 0:23.1 | Yeah, 100%. |
| 0:23.9 | What would be their first step? |
| 0:26.2 | A little alpha and hack right now is to go in and just at... |
| 0:30.5 | We're seeing Double View. |
| 0:31.6 | I don't know how long that lasts for. |
| 0:35.8 | What it is, Brad Lee, back again with another episode of dropping bombs. |
| 0:39.6 | Today in the studio, folks, I got a real treat for you, especially if you value what's called a personal brand. |
| 0:46.9 | Personal brand, my friend. |
| 0:49.0 | That's what we're talking about today. |
| 0:51.0 | That's what everybody's going to need, especially with AI coming out. |
| 0:54.7 | And this dude, he's the hidden strategist behind explosive personal brands, business growth, |
| 1:01.0 | a stealthy dealmaker who's taking companies from limp to lightning fast. |
| 1:06.9 | Think scaling revenue by identifying the blind spots most leaders don't know how to get to and do it quietly, efficiently, and with surgical precision. |
| 1:17.6 | This dude ain't a flashy talker. |
| 1:20.1 | He's the person who builds the machine and then steps back while it hums. |
| 1:23.9 | Whether it's launching multi-million dollar SaaS platforms or supercharging enterprise sales |
| 1:29.3 | team, this dude lights it up behind the scenes. |
| 1:33.1 | He's been dubbed the genius marketer behind the liver king. |
... |
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