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The Journal.

How to Build a Metaverse, Part 3: Prime Time

The Journal.

The Wall Street Journal

Business News, Daily News, News

4.25.8K Ratings

🗓️ 7 October 2022

⏱️ 40 minutes

🧾️ Download transcript

Summary

By 2007, Second Life seemed on track for a commercial breakthrough. And then, an opportunity came along to get in front of a truly mainstream audience: a starring role on one of TV’s biggest shows. In part 3 of our series: Second Life’s ascension to prime time, and the hurdles that threw its success into question. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Hey, it's Kate, co-host of the journal.

0:03.4

Today, we have the third episode in our series,

0:06.7

How to Build a Metaverse.

0:08.6

If you missed the first two episodes,

0:10.3

they're already in your feed.

0:12.5

In those episodes, we've told you about Second Life,

0:15.9

an early Metaverse where people could gather online

0:19.1

in an immersive world.

0:21.2

And you heard about what happened

0:23.0

when swarms of new users came rushing in,

0:26.2

bringing sex, harassment, and even war

0:29.0

to this virtual world.

0:31.3

By 2007, Lyndon Lab, the company behind Second Life,

0:35.3

had put in place a new set of rules.

0:38.0

Second Life was becoming a more welcoming space for more people.

0:42.7

And it seemed on the cusp of breaking through to the mainstream.

0:47.9

Here's producer Annie Minoff.

0:49.7

In October of 2007, Lyndon Lab was holding a special screening

1:02.3

in the rec room of its San Francisco office.

1:05.4

Employees were excited, poised on the edge of their bean bags.

1:10.2

They were waiting to watch the latest episode

1:12.2

of one of the biggest shows on television back then.

...

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