How To Build A Media Juggernaut w/ Piera Gelardi

The Chase Jarvis LIVE Show

Chase Jarvis

Celebrity, Art, Career, Creativity, Money, Entrepreneurship, Self-improvement, Education, Careers, Writing, Interview, Investment, Influencer, Business, Photography

4.8 • 641 Ratings

🗓️ 19 July 2017

⏱️ 88 minutes

🔗️ Recording | iTunes | RSS

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Summary

Piera Gelardi is the co-founder of Refinery29, one of the most important and influential lifestyle editorial companies on the internet with millions of visitors a day from just about every corner of the planet. It’s one of those classic entrepreneur stories, starting with a few friends in a cramped makeshift office who had a ton of passion but not a lot of experience - they’ve had some ups and downs, made some pivots, but here they are - they’re still standing, stronger than ever, and they’ve unquestionably made their mark on our culture with a voice that’s distinctly different from that of mainstream fashion - one built on diversity, inclusion and community that’s struck a chord with millennials.

Today on the podcast,

* She talks about how the vision and voice for R29 is literally in her DNA

* The specific blueprint she used to transition from a full time day job to R29

* The actionable tactics and ideas she’s taken away from scaling the company from 4 to now over 500 people

Enjoy!

Show notes and links for this episode can be found at www.chasejarvis.com/podcast.

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Transcript

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0:00.0	Hey friends, it's me, your pal Chase Jarvis.
0:07.0	I want to welcome you into another episode of the Chase Jarvis live show here on Creative
0:10.5	Live.
0:11.5	This is the show where I sit down with the world's top creators, entrepreneurs, and thought
0:14.8	leaders, and I unpack what better be valuable insights on the road to helping you live
0:19.5	your dreams in career, in hobby,
0:21.3	and in life. My guest today is Piera Jalardi. Piera is the co-founder of Refinery 29.
0:29.6	Refinery 29 is definitely one of the most important and influential lifestyle and editorial
0:33.4	companies on the internet, millions and millions of visitors every day from basically every
0:38.3	place on the planet. One of those classic entrepreneur stories with Pira. You know, she and a
0:43.5	handful of friends started in a little makeshift office with tons of passion and not a lot of experience.
0:49.0	They've had a few ups and downs, but damn, have they landed on something powerful and impactful with Refinery 29?
0:56.3	They're stronger than ever today.
0:58.3	They've unquestionably made their mark in our culture with a voice that's very different from so much of mainstream fashion, mainstream culture.
1:07.0	You know, theirs built on diversity, inclusion, on the focus on women, women culture, community.
1:14.6	All this has struck a real chord, not just with the media properties and lifestyle.
1:20.6	It's just more it's like a generational chord striking.
1:23.6	Her story is really inspiring and she's expressly gifted at deconstructing her own story
1:30.3	for the benefit of those who want to follow in her footsteps.
1:33.3	You know, that's in part how I got started by sharing what it was like on the journey
1:38.3	of becoming a photographer and then an entrepreneur.
1:41.3	She has done a very, very similar thing. We have not been connected. This is the first time that we've ever met was when we recorded the show. I think it was a really interesting chemistry here. Anyway, we see the world very similarly around building an editorial point of view. She's done it with Refinery 29, and you can do it with any kind of business like this or maybe even just a side hustle
	...

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