Welcome to the Mike Dillard podcast where we help entrepreneurs like you get the knowledge and skills that you need to bring your dreams to life.

Well, gang, when it comes to starting a business from scratch that is simple, that is inexpensive, and that can allow you to live life on your terms, there is nothing more powerful than

U-ink.

So what do I mean by U-ink?

Well, I'm referring to a business and a brand that is based on you.

As Jay-Z says it, I'm not a businessman.

I'm a business man.

So a U-ink-based business is extremely simple and it can be boiled down to just three steps.

Build an audience, build a relationship with that audience, and then offer products and services

to that audience. There's no employees, no office space, no overhead, or inventory required.

But how do you turn your name into a brand? How do you break through the noise and actually

build a following? And what are some of the risks and pitfalls that come with a business that is

dependent upon you? Well, today, you're about to find out the answers to these questions and many

more with the help of Rory Vaden. Rory is the co-founder of Brandbuilders.com and they are a

personal brand strategy firm for influencers and entrepreneurs, and they offer services designed to really help mission-driven messengers clarify their position, expand your reach, and increase revenue.

Some of their clients, you're definitely going to recognize they've been past guests on this podcast,

my friend Lewis Howes and also Shark Tank's Kevin Harrington. So they definitely know their

stuff. Building a personal brand, man, is really more powerful and lucrative than ever today.

And it can absolutely provide you with opportunities and open doors for you that would be

absolutely life-changing. In fact, it's why I've come full circle in my career and why I've decided to go all in on making my personal brand the number one priority now and in the years to come. And if you'd like to hear my strategy and my business model and what I'm going to do in order to make that happen, we're going to talk about that too here in this interview. Now, before we dive in, I wanted to give you a quick heads up that we're just a week away from opening February's registration for Mike Dillard Mentoring on February 1st. If you would like me to guide and mentor you to your first seven-figure business every single week for the next 12 months, make sure you head to Mike Dillard Mentoring.com to join the waiting list. Enrollment is going to open up again on February 1st. It's going to close on the 7th. We open it up for one week per month, and that is it. So if you miss that window, you're out of luck until March. And I have to tell you the feedback from January's group has been absolutely amazing.

In fact, here's a quick review from Robbie Kramer, who got his start last month.

Hey, this is Robbie Kramer from Interconfidence.com.

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