What's up everyone? Welcome back to Founders Journal, my personal diary made public for the world. This is Alex Lieberman, co-founder and executive chairman of Morning Brew. Today we are talking about community and how building your business as a community or building community around your business can create an unfair advantage and

increase your odds of success and to help me do, I'm bringing on my friend Greg Eisenberg.

Greg is the founder of Late Checkout, a holding company that creates, grows, and buys

community-based products. Prior to that he was the head of product strategy at

We Work after selling his community app islands to the company and he was also the

founder of Five Buy a video discovery app which was acquired by Stumble Upon.

Greg is one of the best builders of community-based businesses in the world and he has spent

more time thinking about this topic than anyone I know.

After listening to this episode you should have a good idea

of how to build a community enhanced business and why it can act as an accelerant for your company.

Let's hop into it.

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