How to Build a Brand Your Customers Rave About with Joe Hamilton

EntreLeadership

Ramsey Network

Management, Entrepreneurship, Business

4.7 • 4.4K Ratings

🗓️ 6 September 2021

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

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Summary

Every small-business owner eventually needs to focus on building their company's brand. They have to get out of the day-to-day sales grind and focus on building relationships. In this week's episode of The EntreLeadership Podcast, we sit down with small-business owner Joe Hamilton. He explains that business branding comes down to the relationships we have with our customers. Then he gives us the principles he uses to build the brand at his company, Vortex Optics. Later in the episode, George Kamel speaks with Ramsey Solutions Executive Director of Digital Marketing Andy High. Andy talks about how we go out of our way to care about our customers at Ramsey Solutions—and how you can do the same. The EntreLeadership Podcast Vortex Optics' website Switch by Chip and Dan Heath Bright Spots by Chip and Dan Heath The Power of Moments by Chip and Dan Heath Recent Episode: Stories That Scale with Casey Graham Read The Flywheel effect concept by Jim Collins. Download the Branding Guide. Schedule a call with Tim, our producer. Learn more about the offers from our EntreLeadership Partners: BELAY | Gravy | Hite Digital Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	It's really difficult to build and grow a business without repeat customers.
0:13.4	So how do you get first time customers to come back?
0:16.0	Well, you've got to create customers that rave about your brand.
0:20.4	From the Ramsey Network, this is the Entrez Leadership Podcast, where we help business leaders
0:24.8	grow themselves, their teams, and their profits.
0:27.8	I'm your host George Campbell, and in today's episode, we're talking about building a brand,
0:32.1	which connects to our business driver of product.
0:34.6	Our first guest is Joe Hamilton, CEO of Vortex Optics, a family-owned and operated company.
0:40.8	They've got 300 team members that aim to help you find the right optic for your outdoor
0:44.9	adventures.
0:45.9	I sat down with Joe to talk about why building a brand with raving fans is important to
0:50.3	any business.
0:51.6	In our second conversation, I sit down with Ramsey Leader Andy Hyde, our Executive Director
0:56.3	of Digital Marketing.
0:57.3	Now, we talk about how Ramsey Solutions creates raving fans no matter what part of the business
1:02.3	they interact with.
1:03.9	Up first, my conversation with Joe around why every business needs to build a brand people
1:08.9	rave about.
1:09.9	Joe, it's good to be with you today.
1:12.6	Yeah, thanks for having me.
1:14.4	This is going to be fun.
1:15.4	You are leading the crew over at Vortex Optics, and we got a lot of fans of yours here in
	...

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