How to Build a Brand When You Aren't an Expert | Ep. #1472

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 13 August 2020

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #1472, we talk about how to build a brand when you are not an expert. You do not have to be the world's authority on a subject in order to create content about it. It has become increasingly common to document the process of learning and becoming an expert and audiences actually gravitate towards these sorts of personalities. Tune in to hear how you can start building your brand from scratch today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Build a Brand When You Are Not an Expert. [00:35] Common brand-building questions and the two options available to you. [01:41] The power of documenting your journey and learning process. [03:01] Growing interest in your opinion and expertise over time. [03:35] Examples of entrepreneurs whose content is natural and easy for them to make. [04:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! [04:58] That’s it for today! Links Mentioned in Today’s Episode: Gary Vaynerchuk Dave Chappelle Groove HQ Logan Paul PewDiePie Casey Neistat Graham Stephan Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.4	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel.
0:55.0	And today we are going to talk about how to build a brand when you are not an expert.
1:00.0	So a lot of people are asking us, hey, how do I build a brand?
1:04.8	I'm just getting into this field.
1:06.3	I'm learning a lot.
1:07.6	And they're just like, you know what?
1:10.1	Shall I fake it?
	...

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