21,393,122 followers across all platforms for Leila, Sharon, and me, and the ACQ brands.

And I want to break down how to build a personal brand in 2026, both leveraging AI, but more importantly, in spite of AI,

and how you can actually prove yourself as somebody that people will want to listen to.

And so I think the big thing that has to be understood in AI is that AI will not equally disrupt

all creators.

And so creators actually sit on this continuum.

You have low risk and then you have high risk.

So how can you have a high risk creator or low risk creator?

Well, it depends on what is being asked of the consumer.

So for example, if you consume a meme or you consume a stand-up comedy clip, the risk that

you have is just the time that you're putting into consuming the clip.

And the product of that creator is the clip

itself. It's self-contained. Meaning, when you consume it, if you laugh, the value was already

delivered. You have a complete cycle. And so these fall into the category of entertainers.

And so entertainers, and I define entertainment as one thing, which is the objective of the content is to be consumed.

So if you think about a perfect retention curve, if 100% of people watch 100% of a video,

you would have a video that would go ultra-altra viral, right?

But there's nothing after that.

It's just you consumed it, you have been entertained.

So then what are the other parts on this continuum?

So the next one you would have would be what I couldn't consider a B2C educator. So what does that look like? Now, to be fair, do you have to be only one of these things? Of course not. You're going to vary along this continuum. It's not like there's a box that you're like, I'm only this or I'm only this. The different types of content you make may correspond with different parts on this continuum.

And you also might even have within the same piece of content a couple of them. You might have a little joke that you say that's entertaining of itself, but then you have a point that you'll make, which might lead to something else. We have to answer the next question, which is what's the point of education? The point of education is to change behavior, right? You don't put your kid in school so that they act to say.

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