Hey, Capitalists.

CapCon is coming up soon.

So we wanted to share one of our most popular talks from the last capitalism conference.

Michael Dubin is the founder of Dollar Shave Club, and after the brand blew up through their viral videos and they changed

the razor industry forever, getting tons and tons of loyal monthly subscribers, Unilever

acquired the company for a billion dollars. With a B. Ryan sat down with Michael to pick his brain about all things, advertising and

marketing and scaling physical product brands. So make sure to stick around for the Q&A from the

audience at the end of this episode too. And if you'd like to see who's on the lineup this year

and meet them in person

later this month, get your ticket today at capitalism.com slash capcon 5. All right, let's dive in.

How many of you are familiar with Dollar Shape Club? All of you, yeah. How many of our customers

of Dollar Shape Club? Yeah. And how many are you

familiar with our razors are great ad? Yeah, but basically changed the way that I think

e-commerce was played. So it makes for a very compelling case study of what this company did

right. But it's more than just the video that a lot of us, most of us are familiar with,

that prompted us to reach out to the founder of Dollar Shave Club to share with us today.

And it's also, you know, what happens when a business really starts to catch fire?

What happens when you start to scale? You know,

a lot of businesses break when they start to scale. We think that we want to go from one million

to 10 million or 10 million to 100 million. But the fact of the matter is, a lot of businesses

can't successfully make that pivot because of the infrastructure that just breaks. So I'm really

curious to unpack what happens when you have a company, have a video, explode, put it on the

...