How to Build a $1 Billion Snack Brand From Your Kitchen With No Marketing Budget
Dropping Bombs
Brad Lea
4.9 • 2.3K Ratings
🗓️ 9 April 2026
⏱️ 59 minutes
🧾️ Download transcript
Summary
This episode was sponsored by Cardiff & omahaproteinpopcorn.com
LightSpeed VT: https://www.lightspeedvt.com/
Dropping Bombs Podcast: https://www.droppingbombs.com/
Today's Dropping Bombs episode features Tim Rexius, a self-made entrepreneur who went from sleeping in his car at 19 to building companies that operate across the globe.
Tim breaks down how he created a protein popcorn that doesn't taste healthy, why it failed for years before one single word change made it explode, and what it really takes to build something from nothing.
This is part business masterclass, part origin story, and it's the kind of episode that makes you rethink what's actually possible when you refuse to quit.
🔗 Connect with Tim
Instagram: https://www.instagram.com/timothy_d_rexius/
Website: https://timrexius.com/ (hub for all companies)
Business Sites: rexiusnutrition.com | vhifit.com | ironheavenomaha.com | omahaproteinpopcorn.com
Watch the full-length video version of any Dropping Bombs episode here on YouTube.
DISCLAIMER: This episode is for educational and entertainment purposes only. It is not medical or nutritional advice. Always consult your healthcare provider before making any health decisions.
Brad Lea is a self-made entrepreneur who turned small-town grit into a multi-million-dollar empire. With over 25 years dominating sales and leadership, he's mentored thousands to outsmart, outwork, and out win their competition. His top-rated podcast, Dropping Bombs, brings raw, game-changing insights from the biggest names in business.
LightSpeed VT is Brad's brainchild—the world's leading interactive training platform. It's built to make your team sharper, faster, and more effective, without wasting time or money. Whether you're a startup or a Fortune 500, LightSpeed VT is how you scale success and dominate your industry. Curious? Check it out:
https://www.lightspeedvt.com/
Brad's also behind Closer School, the go-to program for mastering sales and closing deals like a pro. Want to 10x your income? This is where you start. His book, The Hard Way, lays out the brutal, honest lessons he learned building his empire—your blueprint to winning the game. Get it here: https://bradlea.com/product/the-hard-way/
This isn't just a video. It's a wake-up call. Watch it. Share it. Act on it.
Closer School: https://www.closerschool.com/cs
Transcript
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| 0:00.0 | He goes, you're going to sell this for a billion dollars. |
| 0:02.0 | Most snacks are worried about making money, and I'm worried about making something to taste good. |
| 0:05.0 | I use the highest grade protein in the world. |
| 0:07.0 | Most protein snacks use the lowest grade. |
| 0:08.0 | I use the absolute highest grade on the planet because I made this for pro-level athletes. |
| 0:12.0 | We have the longest shelf-life tested certified popcorn on the planet. |
| 0:16.0 | A lot of U.S. protein snacks aren't allowed in other countries. |
| 0:18.0 | They don't mean health standards. |
| 0:20.0 | We do. So I'm one of the few American companies that can go into the Middle East and get approved. |
| 0:24.6 | So the buyout potential of this in the next, probably three to four years is massive. And this year we're projected between 17 and 22 million. |
| 0:31.6 | What's the mistake most entrepreneurs make when they run multiple things? |
| 0:34.6 | The biggest mistake is... |
| 0:36.6 | What it is Brad Lee, back in the make when they run multiple things. Oh, the biggest mistake is... |
| 0:44.3 | What it is, Brad Lee, back again with another episode of Dropin' Boms today in the studio. |
| 0:46.8 | Folks, I got a real treat as always. |
| 0:48.7 | Tim Rexius in the house. |
| 0:49.3 | What's up, Tim? |
| 0:50.1 | Hey, what's up? |
| 0:50.7 | Thanks for having me. |
| 0:55.5 | Folks, this guy's a real self-made entrepreneur with 30 years, hands-on experience, |
| 1:01.8 | building businesses from the ground up from supplement companies, gyms, global CPG brands, |
| 1:03.7 | the whole shebang. You've been through it all. |
... |
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