How To Build $100M Brands From Scratch - Miki Agrawal

The Mindvalley Podcast

Mindvalley

Education, Health & Fitness, Self-improvement, Mental Health

4.5 • 1.5K Ratings

🗓️ 22 November 2021

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

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Summary

How do you build up brands worth millions? It starts with disruptive innovation and fearlessly changing the game. While there are many ways to make your mark in the industry, the social entrepreneur Miki Agrawal managed to build multiple $100M+ companies from the ground up - most of the time with an initial capital of zero dollars. In this episode, this innovative woman challenges us to tailor her outside-of-the-box approach to our big dreams. Listen out for: - How to make a ‘disruptive’ concept work. - The key to leaning into the uncomfortable. - How to get your customers to create ad campaigns for you. ABOUT MIKI AGRAWAL Miki is the founder of several acclaimed social enterprises: TUSHY, THINX, & WILD. She is also the author of the #1 best-selling books DO COOL SH*T and DISRUPT-HER. She was named "Fast Company's Most Creative People," “Young Global Leader” by the World Economic Forum, and INC's “Most Impressive Women Entrepreneurs.” She passionately speaks about her 15 years of entrepreneurial adventures, from inventing products in taboo categories to creatively launching them, to marketing and scaling them exponentially, to dealing with shocking setbacks. She also shares her colorful, authentic revelations along the way. Miki Agrawal is a social entrepreneur who uses creativity and disruptive innovation to challenge the status quo and change the culture. Bonus: - Learn to build the business of your dreams with the woman who built multiple $100M+ companies in this FREE Mindvalley masterclass here 👉 https://go.mindvalley.com/TWbg1J7y - Subscribe to Mindvalley Membership to discover 30+ Mindvalley Quests, watch our podcast sessions live, interact with the guests, connect with the world’s best teachers and find your community 👉 https://go.mindvalley.com/NOW Like this episode? Subscribe to our podcast on iTunes, Spotify, or your favorite podcasting app. Share this with your friends on Instagram or Twitter. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	people forget that people want big truth, people want big radical honesty and we just
0:07.6	even within ourselves often are not in alignment.
0:10.8	I am Vision Laciani, founder of Mind Valley, the School for Human Transformation.
0:15.2	You're listening to the Mind Valley podcast where we'll be bringing you the greatest teachers
0:19.0	and thought leaders on the planet. It discussed the world's most powerful ideas in personal growth
0:24.3	for mind, body, spirit, and work.
0:28.4	Okay, so let's get into this. How do you creatively introduce a disruptive concept to market?
0:34.7	How do we do that? How do you shift culture? How do you take a company or an idea from nothing
0:39.1	and build it to $150 million, having raised only 1.5 million? How do you do it profitably in
0:43.7	this market where the Facebook algorithm is all fucked? How do you do that? I'm going to open up
0:48.0	sort of the pull back the curtain on how to do that. I think oftentimes in conferences,
0:52.4	people talk in sort of like high-level platitudes sometimes and I think for me like where I gain
0:58.0	the most is when I really get into the weeds of like how did you do it? Like what ad work?
1:02.4	Like what work? Like what was images that worked? I'm just going to get into that really quickly
1:06.2	so we can explain it and share with you what worked for us. Artful and fridge worthy. My team,
1:10.9	I'm always challenging my teams for all of my brands to to come up with designs and creative
1:18.8	that are artful and fridge worthy. What I mean my fridge worthy is you only walk home into your
1:22.6	house, you open your door after a long day, you get to your fridge and on your fridge there's like
1:28.6	pictures of your family members, invitations to weddings, like you know these little emblems of
1:33.3	your life, like photographs of your loved ones, all these things and my challenge to my teams
1:39.3	is could we make something a piece of advertising so beautiful and so artful and so personal
1:47.0	that it can make the small real estate on your fridge? I mean that's a challenge. Like what can you
	...

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