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Masters of Scale

How to break through a fear of failure, with Fawn Weaver & Van Jones

Masters of Scale

WaitWhat

Business, Jeff Berman, Startups, Reid Hoffman, Management, Diversity & Inclusion, Mindset, Bob Safian, Entrepreneurship

4.64.4K Ratings

🗓️ 29 January 2026

⏱️ 27 minutes

🧾️ Download transcript

Summary

After blitzscaling one of the fastest-growing spirit brands in history, Uncle Nearest Premium Whiskey founder Fawn Weaver is reflecting on how to build not just a company, but a meaningful life. She talked with CNN host Van Jones at the Masters of Scale Summit in October. 

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Transcript

Click on a timestamp to play from that location

0:00.0

As a founder, you're constantly wearing multiple hats, usually at the same time, but the most

0:06.0

successful leaders have learned to hand a few of those hats off to the right people. That's where

0:11.7

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0:19.2

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0:23.9

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0:29.9

whole process easier, more affordable, and way less stressful. If your business is ready for that

0:35.6

next level, Upwork has the talent to help you get there.

0:39.2

Visit Upwork.com right now and post your job for free. That's upw-O-R-K.com. Upwork.com.

0:49.5

As your company scales, the hardest part isn't ambition, it's alignment.

0:54.9

That's why Atlassian built the teamwork collection, an AI-powered teamwork platform designed to help teams move faster together.

1:02.6

By connecting Jira, Confluence, Lume, and Rovo, teams can easily align work to real business goals, plan and track progress together, remove knowledge silos, and access the real magic of AI plus human collaboration. Visit at lassean.com slash team changer to learn more. That's A-T-L-A-S-S-I-A-N.com slash team changer.

1:30.8

Every year product teams make the same promise.

1:34.1

This is the year we get clear on our priorities.

1:36.9

But how do you decide which ideas to prioritize?

1:40.4

Jira product discovery is built to help you decide with confidence.

1:43.9

It gives teams a single place to capture insights, prioritize the highest impact ideas, and share living roadmaps, stakeholders can rally around. And because it's built on Jira, what gets prioritized becomes what gets built, with end-to-end visibility from discovery to delivery.

2:00.7

Try Jira product discovery free at

2:02.6

Atlassian.com slash scale. Build the right thing.

2:12.3

Hey folks, Jeff Berman here. We were so lucky to have the brilliant CNN hosts and entrepreneur, my friend Van Jones, join us at the 2025 Masters of Scale Summit to lead some of the most spirited and inspired and engaging conversations we've had on our stage. In the episode we're sharing today, Van speaks with Fawn Weaver, who is an absolute

2:35.8

force of nature. She's the founder of Uncle Nearest Premium Whiskey, after blitzscaling one of the

2:41.6

fastest growing spirit brands in history and becoming the first black woman ever to build a billion

2:47.9

dollar spirits business from the ground up. Fawn talks with Van about why her focus is not just on building a company,

...

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