Hi, my name is Lewis Howes and welcome to the Daily Motivation Show.

What would be the plan in this motivation triangle from belief, behavior, and benefit to say,

I'm actually going to get out of obesity or lose this weight for good, what would they need to do? Well, so this is my story. First of all, I feel for anyone who's in that situation, and I still have to do this. Every day I have to think about this. It doesn't just go away. It's still a struggle. Now, I'll tell you what happened to me, that from a very young age, when I was

very overweight from my young age for a long time, and what I did, starting back in the 1990s,

was I would read whatever diet book was the latest fad. So it started with low fat and snack well

cookies. That's what I ate all day long, because that's how we thought we were losing. And then after that, I went to a vegetarian diet. It was all tofu and potatoes. And then after that came keto. And that's what I, you know, I threw out the potato and tofu and now it was all keto all day long. And then after that, I think it was intermittent fasting. And the interesting thing is every diet worked. Every diet worked. I would lose weight until it didn't. Because what would happen invariably every single time, the reason the yo-yo kept going back up and down was that when there was a little bit of doubt, when that doubt crept in, somebody would tell me, oh, vegetarians don't get complete nutrients or keto is bad for your kidneys or whatever. Question it're like huh Is there a better way that's right what should I be doing and then those limiting beliefs crept in So that next time I said okay. I'm gonna have that piece of pizza and you know it's whatever I'll have a little snack and have some pizza how bad can it be? What would happen? The it's called this is actually a real term in psychology.

It's called the what the hell effect. Yeah. I've had one piece. Let me have the whole pie. Exactly. Right. Or for me, it would be, you know, let me chase it with a beer and some fries. Right? What's the point? Ad diets don't work anyway. Now I have this information that maybe the diet I was on doesn't work. Oh, no diets work. And so that became a limiting

belief as opposed to the liberating belief of, okay, maybe I went off track and I had a piece of pizza

when I shouldn't, okay. But I control the next thing that enters my mouth as opposed to the what the hell

effect, which was a limiting belief. And so for not just weight management, for time management, for money management, all these things, what is the core of human motivation?

It's not carrots and sticks. A lot of people kind of beat themselves into submission with punishments or rewards if they do the right thing.

And this blew my mind that the research now shows that it's actually not about carrots and sticks.

That that's not how the brain motivates us, that in fact, the carrot is the stick.

Explain that.

Right.

So it's kind of like a matrix moment, right?

There is no spoon.

The carrot is the stick.

What does that mean?

That all human motivation, all human motivation is from one thing and one thing only. And that is the stick. What does that mean? That all human motivation, all human motivation is from one

thing and one thing only, and that is the desire to escape discomfort. Even wanting to feel good,

craving, lusting, hunger, desire itself is psychologically destabilizing. So what that means, if all human behavior is spurred by a desire to escape discomfort,

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