How to Bootstrap a Software Company and Take on the Giants with David Siteman Garland: An EOFire Classic from 2022

Entrepreneurs on Fire

John Lee Dumas

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4.8 • 4.1K Ratings

🗓️ 29 June 2025

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

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Summary

From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

David Siteman Garland is the Co-Founder of Nrdly, and Founder of Siteman Garland Consulting. Besides bootstrapping a company that sold over 10 million dollars in online courses (The Rise To The Top) he is known as an expert in new media, online monetization and more.

Top 3 Value Bombs

1. Be great in creating products and in marketing.

2. Focus on one strategy.

3. You can scale your software business by having a niche and being lean, mean, and fast instead of being broad and expensive.

We've teamed up with DSG to bring you an incredible offer. Check out the templates and awesomeness Nrdly has to offer and get 25 percent off your first payment and a 30-day free trial. (limited time only.) - Nrdly

Sponsor

Franocity - Franocity has helped hundreds of people leave unfulfilling jobs and invest in recession-resilient businesses through franchising. Visit Franocity.com to book a free consultation and start your franchising journey with expert guidance.

Transcript

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0:00.0	Who's ready to rock today, Fire Nation. JLD here and welcome to Entrepreneurs on Fire,
0:07.5	the only daily show interviewing the world's top entrepreneurs seven days a week. Today we're
0:12.1	pulling a classic episode from the archives and we'll be breaking down how to bootstrap a software
0:16.4	company and take on the giants to drop these value bombs that are brought to David Saitman Garland into Eofier Studios.
0:22.7	He is a co-founder of Nerdley.
0:24.6	And besides bootstrapping a company that sold over $10 million in online courses, which was rise to the top,
0:28.9	he is known as an expert in new media online monetization and more.
0:33.3	And today, for nation, we'll talk about how to focus on one strategy, how to be great in creating products and marketing, and how you can scale your software business by having a niche in
0:41.2	being lean, mean, and fast instead of being broad and expensive and oh, so much more. And a big
0:46.9	thank you for sponsoring today's episode goes to David and our sponsors. Franocity has helped
0:52.4	hundreds of people leave unfulfilling jobs, invest in recession, resilient
0:56.1	businesses, and create legacy income for their families through franchising.
1:00.3	Visit franosity.com.
1:02.0	That's F-R-A-N-O-C-I-T-Y.com to book a free consultation and start your franchising journey
1:08.2	with expert guidance.
1:11.1	David, say, what's up to Fire Nation and share something that you believe about becoming successful
1:17.7	that most people disagree with.
1:20.7	That's a tough one.
1:21.6	Well, you know, first of all, thank you, JLD for having me.
1:24.1	And what's up, Fire Nation?
1:25.7	Here's what I'm going to go with.
1:26.8	I'm going to go with a little bit
	...

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