Creating something different versus what inspires me, creating something that reflects the culture,

something that people can really identify with. I think Latin's love sugary, high calorie drinks.

I'm sure we've all done it at some point in our lives or still do it. I believe that the culture

wants to be represented in a different light. There isn't a reason why the culture can't have

products that are healthy.

We should have products that represent sustainability and social impact and wellness.

So all the things that you find and call it a lot of general market brands,

but a lot of times maybe a Latin person may not identify with those products to the full extent.

They can identify maybe with the nutritionals and whatnot or the

ingredients and the functions, but maybe they don't identify with the ethos of the brand. So I think

in this case, what I wanted to do was something that had the full 360 where culture was king,

king and queen. And we put that always at the forefront. And what is culture being at the top of me?

Well, we want our people to be

healthy. We want our community to thrive. We want our community to be empowered. We want them

to learn and to teach and to be inspired. You're listening to Yo Quiero Dinoero, a personal

finance podcast for the modern Latina. I'm your host, Janice Torres,

award-winning Latina personal finance expert. I didn't always have my financial shit together,

but when I started looking for POC-friendly personal finance podcasts, I couldn't find any. And so

Yoquiero Dinero was born. On this show, I'll show you how to make Dineiro, how to keep your Dinero, and most importantly, how to make it grow. Each week, I'm connecting you with the most brilliant minds in the world of money and business. So you can learn about investing, entrepreneurship, and building wealth. The best part, I'm dishing up all this knowledge with a sassy side of sason. So if you're ready to be

Poderosa with your dinero, you've come to the right place. Let's dive in.

Before we hop into today's conversation, I want to remind you to follow us on social. If you're

loving this podcast and you want more community, you want to find out more about our events and all the stuff that we have going on behind the scenes.

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