All the best marketing tactics are firmly grounded in principles of persuasion.

This is the show where I bring it the best tips, tactics, and strategies for using paid traffic to grow your business on autopilot.

You also hear what's working and not working right now from the top

minds and online marketing so that you can get more leads and sales every day without having

to empty your wall in the process. All right, let's jump into it. Welcome back to the Art of

Pay Traffic Podcast, everybody.

Rick, I'm already here.

Thank you so much for coming to hang out meet today.

Really appreciate it.

Hope that whatever you're up to today, you are doing well.

This is episode number 113, and I'm really excited to welcome my friend Jack Bourne to the podcast today to talk about using urgency and scarcity in your business, specifically

the psychology behind using urgency and scarcity so that you can sell more of your products

or services in your business. Jack is the founder of a software company called Deadline

Funnel, which some of you may have heard about or maybe you're using that in your business right

now. I've been using deadline funnel for about two years now. And I recently hung out with Jack

at James Wedmore's Mastermind Weekend in Charleston, South Carolina and thought he was a great

guy. Being a user of Deadline Funnel myself in my business, it was really cool to talk with him

and learn more

about him and his business. And we also took the opportunity to break down some Facebook ads for

his business, which, as you know, I always love to do. So in the episode today, we talk about why,

since it's human nature to procrastinate, we need to force people to make a decision when they're

looking to buy one of our products or services. And I mean this in a good way. So we talk a lot about

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