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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

HOW TO BECOME GREAT AT B2B ENTERPRISE SALES NOW

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 β€’ 1.2K Ratings

πŸ—“οΈ 26 January 2025

⏱️ 47 minutes

🧾️ Download transcript

Summary

Check out https://www.brevitypitch.com/Β  Β  - HOW AI SOLVES THE SALES PRACTICE PROBLEM

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU

https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

  • 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
  • OFFICE HOURS EVERYΒ  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
  • UNLIMITED 1-ON-1'SΒ  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
  • FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
  • ALL CONTENT IS VIDEO BASED AND SELF PACED
  • I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
  • YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.

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Email me additional questions: briangburns@me.com

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β€” SAMPLE EMAIL TO EXPENSE THE COURSE

MGR,

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I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.

Β 

They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and

would like your help in expensing the course.

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It would pay for itself if I closed only one new deal of $X value.

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Please let me know by Friday if I can move forward with this 1 year course.

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Thanks,

ME

Here are some student interviews from the courses:

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Audible 30 day Free Trial:

http://www.audibletrial.com/BrutalTruth

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Transcript

Click on a timestamp to play from that location

0:01.0

We talk a lot about the difference between the employee mindset and the entrepreneurial

0:06.1

mindset.

0:07.6

And today we've got a great example of it and how it impacts how you look at sales, how

0:14.2

you take responsibility or deflect responsibility, and how you become great at anything.

0:23.7

Because when you own it, when you know that it's not up to anybody else but you,

0:29.8

yeah, there are people who can help, but that's up to them.

0:34.8

Not much control over that.

0:36.6

You can ask, you can prod, you can pay, and they will probably

0:43.0

help, but it's still up to you. Because what does the employee say when something goes wrong?

0:50.2

I did everything right. I did everything I was supposed to. What does an entrepreneur say

0:56.2

when things don't work? I got to figure this out. I got to try something else. What did I do

1:04.1

wrong? What could I have done better? It's a huge difference. And unless you were raised with it, you may not even

1:14.5

know about it. You may think you have it. Well, do you take responsibility? Do you own it? Is it, are you

1:23.7

knowledgeable about it being up to you, or do you deflect it?

1:30.4

Do you judge yourself off of how you feel or how well you perform?

1:37.2

And we're going to be talking a lot about the classic traps that we as reps go through,

1:42.8

the emotional ones.

1:45.0

We've been talking a lot about how to connect with that emotion inside of you that will drive you.

1:52.3

And you can connect with it too much sometimes and it can drive you too far, too fast.

1:59.4

So you have to regulate it like every emotion. Even if you're even keeled,

2:05.1

that is helpful sometimes and harmful others. And this is what makes sales so hard. And today,

2:12.6

most people are just numbing themselves, playing with their outbound tools, becoming go-to-market

...

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