Most people are trained to avoid mistakes. Rather, they always play it safe. Robert Kiyosaki’s rich dad said, “Some of the biggest failures I know are people who have never failed.” His point was that because people try to play it safe, they never take any risks. And because they never take any risks, they never get ahead in life.
That is certainly not the case for today’s guest, the CEO, and Co-Found of Nekter Juice Bar, Steve Schulze. Prior to launching Nekter, Steve worked for consumer-based companies in various sales, marketing, and management capacities, including spending over 10 years in the infomercial industry.
Like many Americans, Steve found himself jobless after the financial crisis of 2008. This crisis provided Steve with a new perspective about what he wanted to do in the next chapter of his life—and so Nekter was born. From one single store in 2010 to now over 160 locations in 16 states nationwide, Nekter has become a clear leader in the elevated juice bar experience.
In this episode, hosts Robert and Kim Kiyosaki and guest Steve Schulze, discuss Nekter’s ups and downs, how they’ve become a leader in a $2.2 billion industry, his advice for entrepreneurs, and the three things to consider before becoming an entrepreneur.

Follow Nekter on Instagram: @nekterjuicebar
Website: https://www.nekterjuicebar.com
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